GDPR roundtable: The view from IT, legal and marketing

Posted by Richard Hancock on May 2, 2018 10:51:33 AM

GDPR – the EU General Data Protection Regulation – is among the biggest legislative changes to hit UK businesses in years. Organisations that fail to adhere to the new rules face fines of €20m or 4% of their global turnover. And there’s no limit on size of business; it affects everyone.

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Topics: GDPR

GDPR: Why you should be legitimately interested

Posted by Brian Hardie on Apr 18, 2018 1:04:39 PM

 

GDPR is going to change the face of marketing - and mostly for the better. In many ways, the new data protection laws will encourage businesses to adopt best practice, and strongly discourage the quick-fix approaches that often give marketing a bad name.

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Topics: GDPR

A 4-step legitimate interests strategy to ensure GDPR compliance

Posted by Lucy Hogarth on Mar 28, 2018 11:19:59 AM

If you’re not worried about the 25th of May 2018 - deadline day for the impending GDPR regulations - it means either your GDPR processes are fully in place OR you’re asking for trouble.

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Topics: GDPR

Barriers to growth, and how marketing can help: Differentiation

Posted by Ged Leigh on Mar 15, 2018 8:51:05 AM

 

What do Jet Skis, Hoovers and Velcro have in common?

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Topics: GDPR, Business Growth, Marketing Tactics

Cut through the noise: The only GDPR checklists you need

Posted by John Courtney on Feb 6, 2018 4:15:21 PM

 

Whether it’s an overload, a glut or a smog, there’s little doubt that the impending arrival of the General Data Protection Regulation ( GDPR) has unleashed a huge amount of activity over the past few months.
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Topics: GDPR, Marketing Tactics

Peak-GDPR is here: The latest Legal, Marketing and IT developments on the change

Posted by Richard Hancock on Nov 22, 2017 2:02:00 PM

 

 

The clock is ticking for UK businesses to become GDPR-compliant, with the legislation coming into force in May 2018. The consequences of failing to adhere to the new rules are considerable: businesses of all sizes face fines of €20m or 4% of their global turnover.

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Topics: GDPR

What does GDPR mean for B2B email marketing?

Posted by Ged Leigh on Oct 26, 2017 2:02:00 PM

 

 

B2B email marketing is pervasive: it can be very effective or just downright annoying.

Whatever your views, it’s generally agreed that the forthcoming General Data Protection Regulations will affect it in some way. To what extent GDPR will impact email marketing in B2B businesses depends on what you read. Is it armageddon, or no big deal?

The somewhat boring but correct answer is somewhere in between. However, there’s so much (mis)information out there, we’d like to clear away some of the confusion and get to the facts as we see them.

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Topics: GDPR

GDPR Essentials

Posted by Ged Leigh on Sep 29, 2017 2:03:00 PM

GDPR – the EU General Data Protection Regulation – is among the biggest legislative changes to hit UK businesses in years. Organisations that fail to adhere to the new rules face fines of €20m or 4% of their global turnover. And there’s no limit on size of business; it affects everyone. As a business owner, you need to get to grips with GDPR, how it affects your business and what you need to put in place to prepare. The ramifications impact many different departments and, as such, you’ll need a holistic plan of action which involves key members of your team. With this in mind, we gathered three of The Marketing Centre’s partners and experts around the boardroom table to discuss the regulation’s impact from the perspective of legal, IT and marketing. Let's meet them.

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Topics: GDPR

GDPR Overview – What is it, and why does it matter?

Posted by Ged Leigh on Sep 20, 2017 2:02:00 PM

 

This article is intended as an introduction to GDPR. For and in-depth investigation into what GDPR means from an IT, legal and marketing standpoint, read our in-depth interview with the experts. Data protection is about to become a major concern, for businesses of every size. A new set of data protection and privacy laws called the General Data Protection Regulation (GDPR) will drastically change the way you can collect, store and protect the personal information of customers, clients, and even visitors to your website.

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Topics: GDPR

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