Barriers to growth, and how marketing can help: Culture

Posted by Julie Brook on May 10, 2018 7:56:40 AM

Company culture provokes much discussion: over what it is, and how best to create and encourage it. Best practice often leads us to Google, which rarely seems to be out of the ‘top places to work’ lists, with its free meals, massages and dry cleaning.

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Topics: Marketing Tactics

Is LinkedIn right for my business?

Posted by Brian Hardie on May 2, 2018 12:17:00 PM

We originally wrote this post way back in 2016, a lifetime in social media years. Since then, LinkedIn has been acquired by Microsoft and the platform has undergone some significant changes. It’s time for a fresh look at what’s changed.

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Topics: Marketing Tactics, Marketing ROI

Barriers to growth, and how marketing can help, Part 2: Product

Posted by Rob Croxall on Apr 11, 2018 3:06:18 PM

 

Innovation, innovation, innovation.

It’s an easy word to throw around, and after a while starts to lose all meaning. This company, product or person is innovative, and innovation is key.

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Topics: Marketing Tactics

How to stop wasting money on marketing

Posted by Brian Hardie on Apr 5, 2018 11:44:34 AM

 

Imagine for a second you were suping up a D-reg Vauxhall Nova with the sole aim of making it go as fast as possible. If you were smart, you’d probably start with the engine, fine tuning it to ensure maximum performance. You might look at the wheels, the bodywork, you might shift out some of the seats because, well, it’s about performance not looks. Whatever the plan, you wouldn’t start with go faster stripes and a new paint job.

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Topics: Marketing Tactics

Barriers to growth, and how marketing can help: Differentiation

Posted by Ged Leigh on Mar 15, 2018 8:51:05 AM

 

What do Jet Skis, Hoovers and Velcro have in common?

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Topics: GDPR, Business Growth, Marketing Tactics

Don’t slip up: 5 big brand mistakes all business owners make

Posted by Brian Hardie on Feb 27, 2018 3:20:07 PM

“I regard [rebranding] as the most asymmetrical corporate strategy of them all. There is literally no upside...there is only pain if you get it wrong. And inevitably it goes wrong a lot of the time.” So said columnist and marketing professor Mark Ritson in a recent article for Marketing Week.

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Topics: Brand Building, Marketing Tactics, Marketing ROI

Marketing Theory for Non Marketers – Customer retention

Posted by Richard Hancock on Feb 20, 2018 10:02:59 AM

 In a growth-driven world, businesses often focus on the new: new markets, clients, products or services. Too often they miss our most reliable source of profit – existing customers. The probability of selling to an existing customer is somewhere between 60% and 70%  compared to between 5% and 20% for successfully selling to a new prospect. They’re also cheaper to market to, it costs three times as much to win a new customer as it does to retain an old one. 

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Topics: Business Growth, Marketing Team, Marketing Tactics, Marketing ROI

Cut through the noise: The only GDPR checklists you need

Posted by John Courtney on Feb 6, 2018 4:15:21 PM

 

Whether it’s an overload, a glut or a smog, there’s little doubt that the impending arrival of the General Data Protection Regulation ( GDPR) has unleashed a huge amount of activity over the past few months.
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Topics: GDPR, Marketing Tactics

Goal! Which digital analytics should your marketing report include?

Posted by Rob Croxall on Feb 2, 2018 9:18:11 AM

 

You’re a Premier League football manager, watching your team play the last five minutes of a crucial title decider. In that moment, what do you need to know?

Stats are so ubiquitous in the game now that you could find out the number of tackles made; the possession achieved by each side; or how many metres each player has covered across the pitch.

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Topics: Business Growth, Marketing Tactics

The marketing director's view on CRMs

Posted by Cal Graham on Jan 11, 2018 7:03:00 PM

 

Is there a more contentious marketing issue for small to mid-size business than CRM?

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Topics: Business Growth, Marketing Tactics

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