Understanding ROI is crucial when you’re running a business. That’s why organisations spend so much time and money trying to measure it. But what about marketing ROI? While most business leaders recognise the importance of marketing ROI, measuring it can be complicated. For a start, people often confuse marketing ROI with the performance of individual channels or tactics. But they’re two totally different things. Here’s why many ROI measurements can be misleading, and how to properly calculate marketing ROI for your business.
Choosing a CRM platform is a decision which should not be taken lightly. The right CRM can be a powerful tool for your marketing and sales teams to tap into. It can align sales and marketing processes and allow you to measure and optimise pipeline performance. The wrong CRM can become a costly and time-consuming mistake which is hard to reverse.
Every business has its own way of doing things. No two sales teams are quite the same.
A lot of our customers approach us with the same goal: “I want more leads so I can grow the business."
This Christmas is going to be a bit different.