Companies with a documented marketing strategy are 313% more likely to be successful in their marketing campaigns. A marketing strategy sets the overall direction and goals for your marketing. This makes it totally different from a marketing plan, which outlines the specific actions you will take to implement that strategy. In fact, it’s one of my pet hates – listening to people describing a marketing plan as a strategy. This has become even more common as more people become involved in marketing operations, often without formal training or qualifications. We recently ran a series of webinars to give people ideas on how to build for the future, and you’d be amazed at how many people had never heard of an Ansoff Matrix or a Boston Matrix – or even the 4Ps.
We’ve been creating content on a regular basis since way back in 2015. Over the years, content marketing has been central to how we’ve built our brand and grown the business.
What is a portfolio career? At the risk of sounding obvious, a portfolio career is what it says on the tin - a career led by your portfolio.
GDPR came into force just over three years ago. Since then, new data privacy legislation has been introduced and the UK has left the European Union. But what impact have the events of the last few years had on data privacy legislations? And what do UK SME owners need to be aware of?
Anyone who’s managed a team knows that recruitment can be a pain. Especially when the supply of talent starts to dry up.