Business Insights

Most marketing teams rely on specialist partners to get the job done. From graphic designers to web developers and paid-media managers, there are a wide range of marketing roles that SMBs typically outsource.

We recently ran a lead generation Q&A session with our audience of SMB owners. One of the questions that came up was: How can I maximise the value of my one-person marketing team?

Supply chain issues, rising energy prices, the conflict in Europe and hiring challenges are all creating uncertainty in the markets. This often results in currencies becoming devalued and prices rising. This affects everything from sports cars to bread - as well as the cost of your business’ goods or services. 

We’ve all learned a lot over the last few years. For businesses, that includes the importance of thorough planning - knowing how to respond to situations as and when they arise. 

Recently, our Lead Generation Clinic gave you the chance to ask your most pressing lead generation questions, and to have these answered by experts from The Marketing Centre. If you missed out, don’t worry - you can watch the clinic in full here.