Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    How to choose a CRM for your business
    This article is the second in a series of four that will look at Customer Relationship Management (CRM) platforms – considering what a CRM is, why they’re useful, how to choose the right one and how to use it. You may wish to read the first article before continuing if you haven’t already.
    How to find an agency and manage the pitching process
    Whether you want a partner who is local or whether you’re happy for them to work remotely. This is often a personal preference. Local partners will limit your options, but some people prefer regular face-to-face interactions as opposed to video calls.
    6 Books to Supercharge Your Success in 2020
    Thousands of new books are published around the world every year. The question is; with so many titles to choose from, which ones should you go for first? 
    The marketing team your business needs for different stages of growth
    Growing a business is challenging, no matter what sector you operate in. Having a robust marketing strategy in place and the right team to deliver it is fundamental to success. Naturally, your marketing requirements will change as your business faces different challenges. The need for different skills, levels of external support and budget requirements will all change over time. But it’s not always obvious what your priorities should be, and how these might change over time. 
    Should you outsource your marketing?
    Should you outsource your business’ marketing or keep it in-house?  You might expect us to answer this question with an emphatic  ‘outsource your marketing to marketing experts’. But here’s where we might surprise you.  Marketing encompasses everything a business does to drive sales and promote its brand; from advertising to direct marketing to digital marketing, market research, PR, product development - even distribution methods.

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