Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    5 things NOT to do with your marketing in challenging times
    We’ve all learned a lot over the last few years. For businesses, that includes the importance of thorough planning - knowing how to respond to situations as and when they arise. 
    The top 10 questions about lead generation - and our answers
    Recently, our Lead Generation Clinic gave you the chance to ask your most pressing lead generation questions, and to have these answered by experts from The Marketing Centre. If you missed out, don’t worry - you can watch the clinic in full here. 
    Guest blog: Scaleup pain points: The 5 biggest challenges for scaleup business leaders
    Growth is ultimately the goal for every business, but some grow faster than others. A scaleup business is defined as one with an average annualised return of at least 20% in the past three years, with at least ten employees at the beginning of the period.
    8 ways marketing and sales can work together to close deals
    Marketing generates leads. Sales close them. That’s how it works, right? In reality, the best chance of success comes from sales and marketing working together to identify where the greatest opportunities are and what’s needed to get those deals over the line. Marketing is instrumental to the planning process - but should also keep adding value for potential customers right up until the point of them signing the contract and beyond. Here are eight ways your marketing and sales teams can work together to close more deals.
    How to set marketing goals and hold your team accountable
    Without meaningful goals, it’s impossible to know if your marketing is performing. 
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