Business Insights

We’ve all learned a lot over the last few years. For businesses, that includes the importance of thorough planning - knowing how to respond to situations as and when they arise. 

Recently, our Lead Generation Clinic gave you the chance to ask your most pressing lead generation questions, and to have these answered by experts from The Marketing Centre. If you missed out, don’t worry - you can watch the clinic in full here. 

Growth is ultimately the goal for every business, but some grow faster than others. A scaleup business is defined as one with an average annualised return of at least 20% in the past three years, with at least ten employees at the beginning of the period.

Marketing generates leads. Sales close them. That’s how it works, right? In reality, the best chance of success comes from sales and marketing working together to identify where the greatest opportunities are and what’s needed to get those deals over the line. Marketing is instrumental to the planning process - but should also keep adding value for potential customers right up until the point of them signing the contract and beyond. Here are eight ways your marketing and sales teams can work together to close more deals.

Without meaningful goals, it’s impossible to know if your marketing is performing.