Introduction Marketing is not all about leads - but it does play a vital role in generating, nurturing, and making the most out of them.
Brexit promises to shake up the way businesses operate, in the UK, the EU and beyond. To say there’s an amount of uncertainty is an understatement: nobody knows exactly what’s going to happen. The markets are headed for turbulence whatever happens: as the Italians say, siamo incasinati. The smart money’s on preparing for the worst and hoping for the best. In this series, we’ll be exploring the key areas to think about in the build up to Brexit - actions and principles that will hold you in best stead no matter what.
Brian Hardie leads The Marketing Centre’s team across the Home Counties as Regional Director. His extensive marketing career takes in media, logistics, security, fleet management and outsourcing; based on work experience with LWT, Parcelforce, TNT, Capita and Royal Mail. Today he’s talking us through the changes, challenges and opportunities in the home delivery services sector - one that has a particular eye on Brexit, and a particular need to clearly differentiate from rivals.
When it comes to drinks marketing, Jason Wills has done it all. The Southern Co-Op, Charles Wells and Heineken all appear on his CV; and he's been behind major marketing drives for Jack Daniels, Southern Comfort, Desperados, Tiger Beer and a recent innovation project for Kingfisher. Today he’s talking us through the biggest challenges to marketing in beers, wines, spirits and sundry goods, and the areas where most brands show room for improvement.
Apply Over the past year, the UK skills shortage has been widely reported1. Our free* workshop series has been designed to facilitate you expanding your knowledge and skills, in order to help you achieve your desired business growth.