Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    22 recommended reads for your 2020 staycation
    Just about every campsite and seaside town in the UK is overflowing with holiday-makers.
    The 7 Ps and the 4 Pillars: what is marketing anyway?
    The ‘Seven Ps’ and the ‘Four Pillars' of marketing are useful models to understand the marketing department’s role and the key responsibilities of any marketing team.
    Five steps to 5X your sales pipeline in 3 months
    A lot of people think that marketing is all about the long-term. If you need short-term results, you should speak to sales. But while it’s true that marketing often works towards long-term goals, it can drive short-term growth.
    The simple way to measure customer satisfaction
    Most business owners agree that measuring customer loyalty is important. But in our experience, surprisingly few have a system in place. If you don’t have a reliable process for measuring customer satisfaction, you’re going to struggle to improve it.
    How to get a great ROI from your agency: six tips
    This is the third in a series of posts exploring how to work with marketing agencies. In the first post, we looked at how to identify the type of help you need, shortlist potential partners and invite them to pitch. The second looked at how to brief your chosen partner and agree budgets. In this final post, we’ll look at how to manage your agency relationships and get the most out of them.

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