Recent posts of Brian Hardie:
How to write a value proposition for your business in under 15 minutes
Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps.
- by Brian Hardie
- 30 Sep 2020
Five steps to 5X your sales pipeline in 3 months
A lot of people think that marketing is all about the long-term. If you need short-term results, you should speak to sales. But while it’s true that marketing often works towards long-term goals, it can drive short-term growth.
- by Brian Hardie
- 10 Jul 2020
How to step up during the downturn
Over the past week or so, the UK lockdown seems to have entered a new phase.
- by Brian Hardie
- 17 Apr 2020
Five strategies for cost effective lead generation
There is no one size fits all when it comes to cost-effective lead generation strategies. The methods you choose to adopt will depend on a number of factors, including your overall marketing strategy, resources, business objectives, and the type of industry you operate within. However, if you think about inbound lead generation as a way to bring people into your sales funnel, as well as engaging and building trust with prospective customers, there are five cost-effective strategies which could fit the bill.
- by Brian Hardie
- 19 Nov 2019
6 ways to improve your customer retention
Many B2B businesses place more emphasis on lead generation than customer retention. This is often a mistake. Not only is it cheaper to retain customers than attempt to win new ones, it also takes less time and effort. In fact, it can cost 5 times more to acquire a new customer than retain an existing one. Furthermore, as loyal customers repeatedly purchase your products and services they offer greater lifetime value, which in turn boosts revenue.
- by Brian Hardie
- 14 Aug 2019