Business Insights

Recently, our Lead Generation Clinic gave you the chance to ask your most pressing lead generation questions, and to have these answered by experts from The Marketing Centre. If you missed out, don’t worry - you can watch the clinic in full here. 

The pandemic made business owners and marketers (including us) take their physical events online. But when will physical events come back? And when they do, what form will they take? We recently caught up with Kate Anstis, co-founder and director of Freshly Squeezed Events and one of our Part-Time Marketing Directors, to find out what the future holds for physical and virtual events.

Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps. 

A lot of people think that marketing is all about the long-term. If you need short-term results, you should speak to sales. But while it’s true that marketing often works towards long-term goals, it can drive short-term growth.

Over the past week or so, the UK lockdown seems to have entered a new phase.