Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Brian Hardie:

    What is the Future of Virtual & Physical Events?
    The pandemic made business owners and marketers (including us) take their physical events online. But when will physical events come back? And when they do, what form will they take? We recently caught up with Kate Anstis, co-founder and director of Freshly Squeezed Events and one of our Part-Time Marketing Directors, to find out what the future holds for physical and virtual events.
    How to write a value proposition for your business in under 15 minutes
    Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps. 
    Five steps to 5X your sales pipeline in 3 months
    A lot of people think that marketing is all about the long-term. If you need short-term results, you should speak to sales. But while it’s true that marketing often works towards long-term goals, it can drive short-term growth.
    How to step up during the downturn
    Over the past week or so, the UK lockdown seems to have entered a new phase. 
    Five strategies for cost effective lead generation
    There is no one size fits all when it comes to cost-effective lead generation strategies. The methods you choose to adopt will depend on a number of factors, including your overall marketing strategy, resources, business objectives, and the type of industry you operate within.  However, if you think about inbound lead generation as a way to bring people into your sales funnel, as well as engaging and building trust with prospective customers, there are five cost-effective strategies which could fit the bill.

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