Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Brian Hardie:

    Selling your business? How marketing builds value. Part 4: Brand
    When the time comes to sell your business, you’re selling a lot more than tangible assets like premises and product. You’re selling potential, in the form of return on the business’ current activities. You’re selling plans for new product development and new routes to market. And you’re also selling brand - both the employer brand you’ve developed among your talent pool, and the audience-facing brand that exists in your consumers’ perceptions. Consciously building your brand is, of course, something you should be doing anyway. It’s good practice whether you’re selling your business or not - strong brand values mean a more valuable and thus more profitable brand.
    8 essential marketing tips to get your business Brexit ready
    You may have heard a thing or seventeen million about the UK’s impending exit from the European Union. For those that haven’t, please pick up a newspaper. We’re not getting into the good, the bad or the ugly of Brexit here, but it will undoubtedly herald changes, economically, socially and politically. The trouble is, at the moment, there are no definitives. That doesn’t mean you can’t prepare, though - ‘wait and see’ is not a strategy. With that in mind, here are our 8 marketing tips for getting your business Brexit ready (Bready?). Read on.
    Marketing for Home Delivery Services: Delivering results
    Brian Hardie leads The Marketing Centre’s team across the Home Counties as Regional Director. His extensive marketing career takes in media, logistics, security, fleet management and outsourcing; based on work experience with LWT, Parcelforce, TNT, Capita and Royal Mail. Today he’s talking us through the changes, challenges and opportunities in the home delivery services sector - one that has a particular eye on Brexit, and a particular need to clearly differentiate from rivals.
    World Cup Special: Marketing as the catalyst for international growth
    England’s performances in Russia have spurred a new wave of optimism. It’s indicative of the invigorating effect that international competition can have. For business owners watching the game, the tournament might also inspire them to think bigger. With the UK’s exit of the EU set for March next year and rocky economic times ahead, ambitious businesses hoping to grow or improve might need to look abroad. And marketing can be the catalyst for that growth. It’s not just about communications or reaction. Marketing plays numerous, crucial roles in establishing, exploring, nurturing and closing opportunities, as this article explains.
    Is LinkedIn right for my business?
    We originally wrote this post way back in 2016, a lifetime in social media years. Since then, LinkedIn has been acquired by Microsoft and the platform has undergone some significant changes. It’s time for a fresh look at what’s changed.

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