Business Insights

by Brian Hardie

    17 April 2020

    How to step up during the downturn

    Even in a recession, there are things that business owners can do to strengthen their hand. Click...

    Customer retention
    14 August 2019

    8 ways to build customer loyalty

    Useful tips for better customer relationships and improved customer retention. Learn how to create...

    Selling your business - How marketing builds value. Part 5 - Brand
    16 January 2019

    How Brand Value You Will Help You Sell Your Business

    Brand value is the hidden deal maker in business negotiations. If you're getting ready to sell,...

    8 essential marketing tips to get your business Brexit ready
    25 October 2018

    8 Essential Marketing Tips To Get Your Business Brexit Ready

    Marketing mistakes can harm your business - here's how to avoid them in the run up to Brexit.

    Marketing for Home Delivery Services - Delivering results-1
    17 September 2018

    Marketing For Home Delivery Services

    A clear proposition, managed expectations, and doing the basics right: Brian Hardie's tips for...

    World Cup Special - Marketing as the catalyst for international growth
    11 July 2018

    Marketing As The Catalyst For International Growth

    Marketing isn't only communications or reaction. It plays a crucial role in establishing,...

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    Is LinkedIn right for my business-1
    2 May 2018

    Is LinkedIn Right For My Business?

    For business development, targeting a clear niche and deepening relationships, LinkedIn may be the...

    GDPR - why you should be legitimately interested
    18 April 2018

    Why You Should Be Legitimately Interested

    GDPR will change B2B marketing for the better - but under 'legitimate interest', the best of...

    How to stop wasting money on marketing
    5 April 2018

    How To Stop Wasting Money On Marketing

    To avoid waste, business owners need to recognise the difference between great marketing and bad...