Recent posts of Brian Hardie:
Why You Should Be Legitimately Interested
GDPR is going to change the face of marketing - and mostly for the better. In many ways, the new data protection laws will encourage businesses to adopt best practice, and strongly discourage the quick-fix approaches that often give marketing a bad name.
- by Brian Hardie
- 18 Apr 2018
How To Stop Wasting Money On Marketing
Imagine for a second you were suping up a D-reg Vauxhall Nova with the sole aim of making it go as fast as possible. If you were smart, you’d probably start with the engine, fine tuning it to ensure maximum performance. You might look at the wheels, the bodywork, you might shift out some of the seats because, well, it’s about performance not looks. Whatever the plan, you wouldn’t start with go faster stripes and a new paint job.
- by Brian Hardie
- 05 Apr 2018
Don’t slip up: 5 big brand mistakes all business owners make
“I regard [rebranding] as the most asymmetrical corporate strategy of them all. There is literally no upside...there is only pain if you get it wrong. And inevitably it goes wrong a lot of the time.” So said columnist and marketing professor Mark Ritson in a recent article for Marketing Week.
- by Brian Hardie
- 27 Feb 2018
Lead Generation For Beginners
https://blog.themarketingcentre.com/why-isnt-my-b2b-advertising-working“We need more leads!” The familiar cry of business leaders up and down the country.
- by Brian Hardie
- 20 Feb 2018
Is Selling On Amazon Right For My Business?
With revenues of $30.4 billion in the second quarter of 2016, Amazon is by some margin the world’s largest online retailer. That’s great news for driven founder Jeff Bezos. But the field isn’t closed off: product-led businesses of all sizes can take a slice of the action by ‘reselling’ their products on the platform. Two million businesses currently sell via Amazon Marketplace, accounting for 40% of the site’s turnover. But while the Marketplace service offers massive e-commerce potential and easy-win benefits for a business’ bottom line, it’s not right for everyone. Luxury brands can suffer. Large product inventories can prove hard to handle, and retailers are at risk of copycat manufacturers on the site.
- by Brian Hardie
- 21 Mar 2017