Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Brian Hardie:

    Don’t slip up: 5 big brand mistakes all business owners make
    “I regard [rebranding] as the most asymmetrical corporate strategy of them all. There is literally no upside...there is only pain if you get it wrong. And inevitably it goes wrong a lot of the time.” So said columnist and marketing professor Mark Ritson in a recent article for Marketing Week.
    Lead Generation For Beginners“We need more leads!” The familiar cry of business leaders up and down the country.
    Is Selling On Amazon Right For My Business?
    With revenues of $30.4 billion in the second quarter of 2016, Amazon is by some margin the world’s largest online retailer. That’s great news for driven founder Jeff Bezos. But the field isn’t closed off: product-led businesses of all sizes can take a slice of the action by ‘reselling’ their products on the platform. Two million businesses currently sell via Amazon Marketplace, accounting for 40% of the site’s turnover. But while the Marketplace service offers massive e-commerce potential and easy-win benefits for a business’ bottom line, it’s not right for everyone. Luxury brands can suffer. Large product inventories can prove hard to handle, and retailers are at risk of copycat manufacturers on the site.
    To Shoot Or Trap: Inbound vs Outbound Marketing
    On the hunt for customers, it’s important to pack the right equipment.
    Cold Leads? Time To Reactivate
    Is it really worth sifting through cold leads hoping for results, rather than simply going out and finding new prospects to target? Absolutely, says The Marketing Centre’s Brian Hardie. Too often, leads go cold because the timing is not right for a customer. But circumstances change – cold leads shouldn’t be considered dead by a business. The question is when to warm them back up.

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