On the hunt for customers, it’s important to pack the right equipment.
Is it really worth sifting through cold leads hoping for results, rather than simply going out and finding new prospects to target? Absolutely, says The Marketing Centre’s Brian Hardie. Too often, leads go cold because the timing is not right for a customer. But circumstances change – cold leads shouldn’t be considered dead by a business. The question is when to warm them back up.
As a business-owner, it makes little sense to spend time and money employing a full-time marketing manager when, for broadly the same sum, your business could benefit from an industry-leading marketing director. The benefits of working with a part-time marketing director are extensive. Through The Marketing Centre, growing businesses can bring tried-and-tested marketing experts in-house, in a flexible, cost-effective arrangement built around them. We’ve placed part-time marketing directors in hundreds of businesses across the UK, and the results speak for themselves.
Social media is an undeniably crucial part of any modern B2B marketing strategy and as the halcyon days of ‘Myspace’ have given way to the Facebooks and the Instagrams, it’s understandable that businesses would scramble to grab a piece of every pie and establish a presence on every popular platform possible. With so many businesses investing so heavily in social media and with recent GDPR legislation making it more difficult for them to gain actionable data ‘the old fashioned way’, is B2B email marketing dead in the water? We don’t think so.
December 2015 statistics from Zephoria show that usage of Facebook is huge, with 1.55 billion monthly active users across the globe - a 14% year on year increase. With a highly engaged, eminently targetable user base, it’s a marketer’s dream.