Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Brian Hardie:

    Cold Leads? Time To Reactivate
    Is it really worth sifting through cold leads hoping for results, rather than simply going out and finding new prospects to target? Absolutely, says The Marketing Centre’s Brian Hardie. Too often, leads go cold because the timing is not right for a customer. But circumstances change – cold leads shouldn’t be considered dead by a business. The question is when to warm them back up.
    Getting the most from your part-time marketing director
    As a business-owner, it makes little sense to spend time and money employing a full-time marketing manager when, for broadly the same sum, your business could benefit from an industry-leading marketing director. The benefits of working with a part-time marketing director are extensive. Through The Marketing Centre, growing businesses can bring tried-and-tested marketing experts in-house, in a flexible, cost-effective arrangement built around them. We’ve placed part-time marketing directors in hundreds of businesses across the UK, and the results speak for themselves.
    Is Facebook Right For My Business?
    December 2015 statistics from Zephoria show that usage of Facebook is huge, with 1.55 billion monthly active users across the globe - a 14% year on year increase. With a highly engaged, eminently targetable user base, it’s a marketer’s dream.
    Would you invite your Marketing Director to your Christmas do?
    At this time of year, there are three words that bring a strange mix of joy and trepidation to any UK worker that hears them…Office. Christmas. Party.
    Meet Our Marketing Experts: Brian Hardie
    Here’s a brand new feature for our news page: ‘Meet Our Marketing Experts’ this month introduces Brian Hardie from The Marketing Centre:

    We would love to demonstrate the value we can add to your business

    We can save you time and money with our flexible part-time approach.

    Find Out More