Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Clare Methven:

    What’s your business’s Marketing Maturity Score?
    A lot of the business owners we work with come to us with the same challenges.
    25 questions every business owner needs to ask about their marketing right now
    Most of us have probably had one or two sleepless nights in recent months, especially business owners. Sometimes the best way to put your mind at rest is to take a moment to address all of the questions that are buzzing around it.
    Don’t let coronavirus stall your marketing
    This year’s SXSW and Mobile World Congress, two of the largest networking events in the world, have been cancelled because of the spread of coronavirus. Major brands like Facebook, Adobe and IBM have announced that their annual conferences will be happening online instead of in-person. This situation is changing rapidly.
    Coronavirus in the Workplace - Top 10 Tips
    Our sister company, People Puzzles - The UK’s largest provider of part-time HR Directors, has interviewed their team of senior level HR Directors this week around the conversations they have been having with their clients around Coronavirus, and have pooled together their ten top tips to ensure minimum disruption for your business. We have also put together a list of frequently asked questions and answers with simple practical solutions. We hope that you find this advice useful.
    How Marketing Builds Future Exit Value
    Introduction Business owners don’t always seek growth for growth’s sake. Founding or buying a business, building its value and selling it on is the ultimate goal for many of the businesses leaders we work with, and so it’s a key consideration for our Marketing Directors too.

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