Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Clare Methven:

    What’s it really like to be a portfolio marketing director?
    What is a portfolio career? At the risk of sounding obvious, a portfolio career is what it says on the tin - a career led by your portfolio.
    UK SME Owners Flummoxed by Marketing Metrics [RESEARCH]
    Last year we launched our revamped Marketing 360 Assessment to give business leaders a quick and easy way to measure their marketing performance and prioritise areas to work on. Since then, over 500 UK business leaders have used the tool to get a better understanding of their strengths and weaknesses - and one thing was abundantly clear from the data we’ve received. UK SME owners are struggling to measure and understand the ROI of their marketing activity. Marketing metrics scored lower than any of the other 12 categories in our assessment. Other common pain points included lead generation, executing marketing plans and enabling better sales team performance. However, it’s worth noting that these are self-assessments so the data represents people’s perceptions of their marketing and not necessarily an objective appraisal. In this post, we’re going to explore the data in more depth and share resources for any business owners that are struggling with marketing metrics, lead generation, executing marketing plans and more.
    What’s your business’s Marketing Maturity Score?
    A lot of the business owners we work with come to us with the same challenges.
    25 questions every business owner needs to ask about their marketing right now
    Most of us have probably had one or two sleepless nights in recent months, especially business owners. Sometimes the best way to put your mind at rest is to take a moment to address all of the questions that are buzzing around it.
    Don’t let coronavirus stall your marketing
    This year’s SXSW and Mobile World Congress, two of the largest networking events in the world, have been cancelled because of the spread of coronavirus. Major brands like Facebook, Adobe and IBM have announced that their annual conferences will be happening online instead of in-person. This situation is changing rapidly.

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