Business Insights

No profit? No business. That’s why ROI – Return on Investment – forms the backbone of successful business leadership. Marketing ROI, on the other hand, remains a problem for some. It’s easy to lose sight of what your marketing spend is actually doing for you. Marketing consultants and agencies often lean on ‘vanity stats’ to justify their work, like Facebook views or being followed by X number of influential individuals on social media.

The Marketing Centre offer their no-nonsense guide to GDPR for UK B2B businesses, including information on email marketing, consent and legitimate interest – plus links to more information.

Back in the halcyon days of summer, we asked our marketing directors which business books they’d be reading while lazing on their sun lounger. From napkins to new ideas via chimpanzees, their answers were illuminating, insightful and intriguing. So why not do it all again for the winter holidays?

  In 2010, The Marketing Centre founders Lucy Hogarth and Clare Methven set out to reinvent the way small and medium-sized businesses access senior-level marketing skills. Seven years on, our team of part-time expert Marketing Directors continues to grow – proving the need for marketing expertise via a cost-effective model focused on long-term results. So what’s the story behind the business, and where are we going?

Spending £50,000 each year on Yellow Pages ads. Filling skips with unread brochures. Chasing the top spot on Google no matter the cost. Too many businesses burn good money on mind-boggling marketing activity with no proven ROI. Others abandon successful campaigns because they’ve grown bored of them. Our part-time marketing directors have seen countless ways companies waste cash and handicap their own efforts. Find our pick of the worst below – take note!