However long you’ve been in business, chances are you’ve been let down by suppliers at some point—missed deadlines, disappointing delivery, budgets overrunning. Putting any part of your business in the hands of a third party is a risk, one which can be costly.
Pay-per-click advertising (PPC) is simple, it’s effective in reaching potential customers, and by its very nature it’s targeted; you choose the search term you want to occupy and make sure you’re the first result for it.
Programmatic advertising is creating quite a buzz at the moment, but what is it? And how can it benefit your business? Our Regional Director, Brian Prescott, investigates.
If you’ve been burnt by marketers in the past, as many of you doubtless have, it can be tempting to let that past experience cloud your view for the future. This is why many hold an unshakeable view that all marketers are charlatans. This simply isn’t true. Only some of them are.