GDPR – the EU General Data Protection Regulation – is among the biggest legislative changes to hit UK businesses in years. Organisations that fail to adhere to the new rules face fines of €20m or 4% of their global turnover. And there’s no limit on size of business; it affects everyone. As a business owner, you need to get to grips with GDPR, how it affects your business and what you need to put in place to prepare. The ramifications impact many different departments and, as such, you’ll need a holistic plan of action which involves key members of your team. With this in mind, we gathered three of The Marketing Centre’s partners and experts around the boardroom table to discuss the regulation’s impact from the perspective of legal, IT and marketing. Let's meet them.
This article is intended as an introduction to GDPR. For and in-depth investigation into what GDPR means from an IT, legal and marketing standpoint, read our in-depth interview with the experts. Data protection is about to become a major concern, for businesses of every size. A new set of data protection and privacy laws called the General Data Protection Regulation (GDPR) will drastically change the way you can collect, store and protect the personal information of customers, clients, and even visitors to your website.
Getting a new customer might feel more glamorous than retaining one, but your chance of making a new sale with an existing customer is 60-70%. That same statistic for a new prospect is just 5-20%. And yet, the never-ceasing search for the secret that will see your marketing connect to an ever increasing group of new customers is the ultimate goal for some. This article was originally published at http://blog.vistage.co.uk/3-metrics-to-prove-why-you-should-market-more-to-existing-customers.
What is a brand? It’s a simple enough question, but now and then we meet someone who has to ask it; someone who isn’t sure if their business has a brand, or whether it should have one at all. Just as every person has a personality, the fact is every business has a brand – whether it accepts the fact or not. The practical question for owners and managers is “what is my brand, and how do I manage it?”
When business owners ask for advice on taking their offerings into Europe, one phrase tends to crop up again and again: “Germany is always different.” It’s a common piece of received wisdom, but that doesn’t mean it’s true. It has some merit, though – international businesses often fail to adapt to the German market, whether by neglecting to adopt the norms and practices of German culture or underestimating the competition from German firms. Often, though, the phrase is simply dropped into conversation as though it’s a given.