Marketing communication is the means by which a business engages customers and prospects, as distinct from marketing and communication more generally. The secret to a successful marketing communications strategy is simple and twofold: it's about choosing the right communication tools and sending a consistent message with them. Any agency will take your hard earned marketing budget and build compelling creative promotional materials for you; but if they’re not working with the right tools or channels, their efforts will be wasted. Prospective customers won't even see your message - let alone respond to it.
GDPR – the EU General Data Protection Regulation – is among the biggest legislative changes to hit UK businesses in years. Organisations that fail to adhere to the new rules face fines of €20m or 4% of their global turnover. And there’s no limit on size of business; it affects everyone. As a business owner, you need to get to grips with GDPR, how it affects your business and what you need to put in place to prepare. The ramifications impact many different departments and, as such, you’ll need a holistic plan of action which involves key members of your team. With this in mind, we gathered three of The Marketing Centre’s partners and experts around the boardroom table to discuss the regulation’s impact from the perspective of legal, IT and marketing. Let's meet them.
This article is intended as an introduction to GDPR. For and in-depth investigation into what GDPR means from an IT, legal and marketing standpoint, read our in-depth interview with the experts. Data protection is about to become a major concern, for businesses of every size. A new set of data protection and privacy laws called the General Data Protection Regulation (GDPR) will drastically change the way you can collect, store and protect the personal information of customers, clients, and even visitors to your website.
Getting a new customer might feel more glamorous than retaining one, but your chance of making a new sale with an existing customer is 60-70%. That same statistic for a new prospect is just 5-20%. And yet, the never-ceasing search for the secret that will see your marketing connect to an ever increasing group of new customers is the ultimate goal for some. This article was originally published at http://blog.vistage.co.uk/3-metrics-to-prove-why-you-should-market-more-to-existing-customers.
It doesn’t matter? Really? Surely it DOES matter which CRM you decide to use? To some extent, you’re right - but many businesses go into the decision-making process the wrong way round. Generally, a business owner will realise (or have been told) that they need a CRM, purchase a system and then attempt to work out how it can meet their needs. Without this pre-planning, the tool is used badly, and when usage slows, it’s the system itself that is blamed for the waste of resources.