Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Ged Leigh:

    Why Your B2B Business Really Needs To Go Mobile
    Mobile is the magic bullet of B2B marketing. Never before have marketers had a delivery mechanism so precise and so intimate. This isn’t the scattergun of a TV ad, or the impersonal blast of a billboard – this is a tailored strike delivered to a device that is always on, usually within arm’s reach and so often in the palm of a prospect’s hand.
    How To Build Trust With Your Marketing Director
    Introducing a senior director to your business is essential for growth and a bold step. It can be challenging, especially when you don’t have expertise in their role. Trust is key to making these relationships turn out best for the business. John Blakey - CEO coach and author of The Trusted Executive, out in April 2016 - explains how that trust is best built.

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