Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Ged Leigh:

    What Is A Brand And Why Do You Need One?
    What is a brand? It’s a simple enough question, but now and then we meet someone who has to ask it; someone who isn’t sure if their business has a brand, or whether it should have one at all. Just as every person has a personality, the fact is every business has a brand – whether it accepts the fact or not. The practical question for owners and managers is “what is my brand, and how do I manage it?”
    Is A Mobile App Right For My B2B Business?, valuable, immediate: being available in the palm of customers' hands is a powerful prospect for any business. A mobile-first approach to marketing is now increasingly important if B2B businesses want to stay relevant. Once the preserve of B2C, many B2B organisations are making the ultimate investment in mobile technology – building an app.
    Managing Multi-National Marketing
    When business owners ask for advice on taking their offerings into Europe, one phrase tends to crop up again and again: “Germany is always different.” It’s a common piece of received wisdom, but that doesn’t mean it’s true. It has some merit, though – international businesses often fail to adapt to the German market, whether by neglecting to adopt the norms and practices of German culture or underestimating the competition from German firms. Often, though, the phrase is simply dropped into conversation as though it’s a given.
    Why Your B2B Business Really Needs To Go Mobile
    Mobile is the magic bullet of B2B marketing. Never before have marketers had a delivery mechanism so precise and so intimate. This isn’t the scattergun of a TV ad, or the impersonal blast of a billboard – this is a tailored strike delivered to a device that is always on, usually within arm’s reach and so often in the palm of a prospect’s hand.
    How To Build Trust With Your Marketing Director
    Introducing a senior director to your business is essential for growth and a bold step. It can be challenging, especially when you don’t have expertise in their role. Trust is key to making these relationships turn out best for the business. John Blakey - CEO coach and author of The Trusted Executive, out in April 2016 - explains how that trust is best built.

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