Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the third challenge: making the right marketing plans and implementing them effectively. We recently spoke with Fiona Bowyer, one of our Part-Time Marketing Directors, to understand how she helped her client to tackle a few core marketing challenges that, if not addressed, could undermine the impact and effectiveness of their marketing plan. By addressing the company’s branding, website and tech stack, she managed to triple the number of monthly leads from the company’s website and switch the lead generation focus from outbound to inbound.
Understanding ROI is crucial when you’re running a business. That’s why organisations spend so much time and money trying to measure it.
The ‘Seven Ps’ and the ‘Four Pillars' of marketing are useful models to understand the marketing department’s role and the key responsibilities of any marketing team.
Our Regional Director for the North West, Julie Brook, shares some top tips on how to rebalance your marketing budget in times of crisis.
Should you outsource your business’ marketing or keep it in-house? You might expect us to answer this question with an emphatic ‘outsource your marketing to marketing experts’. But here’s where we might surprise you. Marketing encompasses everything a business does to drive sales and promote its brand; from advertising to direct marketing to digital marketing, market research, PR, product development - even distribution methods.