Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Julie Brook:

    Struggling to hire right now? How marketing can help build a magnetic employer brand
    Hiring new talent right now is hard. You know it, we know it and other businesses know it, too. 
    How this UK SME tripled its website leads by upgrading their marketing tech stack
    Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the third challenge: making the right marketing plans and implementing them effectively. We recently spoke with Fiona Bowyer, one of our Part-Time Marketing Directors, to understand how she helped her client to tackle a few core marketing challenges that, if not addressed, could undermine the impact and effectiveness of their marketing plan. By addressing the company’s branding, website and tech stack, she managed to triple the number of monthly leads from the company’s website and switch the lead generation focus from outbound to inbound.
    Introducing our 4 pillars of marketing.
    Our ‘Four Pillars' of marketing is a useful model to understand the marketing department’s role and the key responsibilities of any marketing team.
    Most marketing ROI calculations are misleading - here’s how you should do it
    Understanding ROI is crucial when you’re running a business. That’s why organisations spend so much time and money trying to measure it.
    The 7 Ps and the 4 Pillars: what is marketing anyway?
    The ‘Seven Ps’ and the ‘Four Pillars' of marketing are useful models to understand the marketing department’s role and the key responsibilities of any marketing team.
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