When Stephen Elop took the helm at Nokia in 2010, the company was falling fast. Apple, Android and Chinese manufacturers were grabbing business on all price-fronts; brand loyalty was dropping; product innovation was stalled. “Nokia, our platform is burning”, Elop wrote to analysts. If his firm didn’t make a fast leap of faith, they would be consumed by “multiple points of scorching heat …fuelling a blazing fire around them.
Email marketing in 2019 is often perceived as being a little antiquated and uninspiring, but it is still a central component to the communications strategies of many brands. With social media making all of the major marketing headlines as the (relatively) new kid on the block, is email marketing still relevant in 2019? DMA’s Marketer Email Tracker 2018 and 2019 Consumer Email Tracker reports would both appear to suggest that it is most certainly still alive and kicking.
“I haven’t got enough leads.” Sound familiar? You might have even uttered these infamous words yourself. Why? Because growth has slowed, you’ve hit a brick wall. But leads are not the problem or the solution to long term growth. Solid marketing is.