Brexit has brought momentous change in British politics, and could have happened very differently had either side pursued a different marketing strategy. Regardless of how we voted or what the future holds, the campaign offered so many lessons on how not to market effectively that we can’t resist looking at the five things Remain and Leave failed to offer.
When Stephen Elop took the helm at Nokia in 2010, the company was falling fast. Apple, Android and Chinese manufacturers were grabbing business on all price-fronts; brand loyalty was dropping; product innovation was stalled. “Nokia, our platform is burning”, Elop wrote to analysts. If his firm didn’t make a fast leap of faith, they would be consumed by “multiple points of scorching heat …fuelling a blazing fire around them.
Any business with access to the Internet can create and publish anything they see fit. This is content. Blog posts, videos, interviews and case studies are all types of content. The marketing aspect of content marketing, at its simplest, is making sure that the right people read/watch/otherwise engage with the content, and then go on to do what the marketer wants them to do.
Email marketing in 2019 is often perceived as being a little antiquated and uninspiring, but it is still a central component to the communications strategies of many brands. With social media making all of the major marketing headlines as the (relatively) new kid on the block, is email marketing still relevant in 2019? DMA’s Marketer Email Tracker 2018 and 2019 Consumer Email Tracker reports would both appear to suggest that it is most certainly still alive and kicking.
“I haven’t got enough leads.” Sound familiar? You might have even uttered these infamous words yourself. Why? Because growth has slowed, you’ve hit a brick wall. But leads are not the problem or the solution to long term growth. Solid marketing is.