Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Mark Gorman:

    How to brief an agency and agree a budget
    This is the second in a series of posts exploring how to work with agencies. In the first post, we looked at how to identify the kind of support you need, shortlist potential partners and invite them to pitch. In this article, we’ll look at how to prepare an agency brief and agree a budget.

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