Recent posts of Pete Jakob:
The simple way to measure customer satisfaction
Most business owners agree that measuring customer loyalty is important. But in our experience, surprisingly few have a system in place. If you don’t have a reliable process for measuring customer satisfaction, you’re going to struggle to improve it.
- by Pete Jakob
- 09 Jul 2020
Marketing Matters #17 - What does your sales landscape look like in the new normal?
Demand generation specialists durhamlane talk about their journey in the current climate and share their thoughts on the changing landscape of sales and business development.
- by Pete Jakob
- 18 May 2020
Marketing Matters #13 - Case study: How ICA are helping businesses overcome the challenges of remote working
Pamela Blanchard from Communications Advisors ICA, discusses how they are helping companies overcome the technology challenges of working remotely.
- by Pete Jakob
- 12 May 2020
Marketing Matters #12 - Importance of Video
Director of SmartEye Productions Dan Shirley explains why video is more important than ever — and how companies can get it right.
- by Pete Jakob
- 12 May 2020
Marketing Matters #9 - Case study: How ENL has adapted to current challenges
In this video plastic injection moulding company ENL discusses how they have adapted their business operations and the learnings they have gained whilst working through this current situation, from overcoming workforce challenges to meeting new product demands from new markets.
- by Pete Jakob
- 23 Apr 2020
