Business Insights

This article is the second in a series of four that will look at Customer Relationship Management (CRM) platforms – considering what a CRM is, why they’re useful, how to choose the right one and how to use it. You may wish to read the first article before continuing if you haven’t already.

Thousands of new books are published around the world every year. The question is; with so many titles to choose from, which ones should you go for first? 

Building a marketing team can be challenging. Modern marketing is made up of a variety of specialisms and the team that you create will need to closely reflect your sector and your strategy. For instance, a B2B software company may focus their marketing efforts on events. A luxury fashion brand may focus on PR. A consumer SaaS platform may focus on digital marketing. Whatever your strategy is, you need to hire, or buy-in, talent that matches that strategy. There are few genuine all-rounders out there but it’s no good hiring a brand marketer when what you really need is an SEO specialist.

Introduction Tried and tested best practice will make the best of whatever economic and political situation a business finds itself in, whether it’s the continued uncertainty around Britain’s future in the EU, the overheating and protectionist tendency of the US market, or the continuing rise of China and India.