Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Richard Hancock:

    The simple way to measure customer satisfaction
    Most business owners agree that measuring customer loyalty is important. But in our experience, surprisingly few have a system in place. If you don’t have a reliable process for measuring customer satisfaction, you’re going to struggle to improve it.
    Marketing Matters #5 - How to ready your business for growth
      Our marketing expert Richard Hancock discusses preparing now for the growth that will follow once we emerge from this crisis.
    Marketing Matters #3 - Identifying possible new markets
      Here we discuss some different approaches that you may wish to explore in order to identify new markets and opportunities.
    Marketing Matters #1 - What can your business do in the short term?
      Richard Hancock, Regional Director for London, focuses on some immediate actions that you need to take, if you haven't done so already.
    How to find an agency and manage the pitching process
    Modern marketing is multi-faceted and increasingly specialised. It’s rare for an in-house team to be able to run the full gamut of branding, web design, SEO, digital marketing, PR, events, content and paid media without relying on some kind of outside support.  Working with agencies, freelancers and consultants will help you tap into specialist skill sets that you otherwise wouldn’t have. They can also help you stay focussed on your core business while expanding your range of marketing activity. But finding the right partner isn’t always easy. Should you work with an individual or do you need a team? Do you want a specialist agency, or a full-service one? And once you’ve decided what kind of agency you’re after, how do you find the one that’s right for you? In this post, we’ll explore what your options are, how to create a shortlist of partners and how to manage the pitch process.

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