Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the second challenge: generating the right leads and closing them effectively. We recently spoke with Sophia Ahrel, a part-time Marketing Director with The Marketing Centre, to hear how she helped an ambitious fintech company to increase lead generation by understanding, measuring and optimising the customer journey.
Most business owners agree that measuring customer loyalty is important. But in our experience, surprisingly few have a system in place. If you don’t have a reliable process for measuring customer satisfaction, you’re going to struggle to improve it.
Our marketing expert Richard Hancock discusses preparing now for the growth that will follow once we emerge from this crisis.
Here we discuss some different approaches that you may wish to explore in order to identify new markets and opportunities.
Richard Hancock, Regional Director for London, focuses on some immediate actions that you need to take, if you haven't done so already.