Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Richard Hancock:

    How understanding the customer journey helped this UK SME to get more leads and increase retention
    Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the second challenge: generating the right leads and closing them effectively. We recently spoke with Sophia Ahrel, a part-time Marketing Director with The Marketing Centre, to hear how she helped an ambitious fintech company to increase lead generation by understanding, measuring and optimising the customer journey.
    The simple way to measure customer satisfaction
    Most business owners agree that measuring customer loyalty is important. But in our experience, surprisingly few have a system in place. If you don’t have a reliable process for measuring customer satisfaction, you’re going to struggle to improve it.
    Marketing Matters #5 - How to ready your business for growth
      Our marketing expert Richard Hancock discusses preparing now for the growth that will follow once we emerge from this crisis.
    Marketing Matters #3 - Identifying possible new markets
      Here we discuss some different approaches that you may wish to explore in order to identify new markets and opportunities.
    Marketing Matters #1 - What can your business do in the short term?
      Richard Hancock, Regional Director for London, focuses on some immediate actions that you need to take, if you haven't done so already.

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