Recent posts of Richard Hancock:
Lead Gen v Sales v Brand: What is Your Website For?
Websites: Most businesses have them, but few are getting the most out of them. Are you one of them?
- by Richard Hancock
- 21 Jul 2022
How understanding the customer journey helped this UK SME to get more leads and increase retention
Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the second challenge: generating the right leads and closing them effectively.
- by Richard Hancock
- 07 Jul 2021
The simple way to measure customer satisfaction
Most business owners agree that measuring customer loyalty is important. But in our experience, surprisingly few have a system in place. If you don’t have a reliable process for measuring customer satisfaction, you’re going to struggle to improve it.
- by Richard Hancock
- 09 Jul 2020
Marketing Matters #5 - How to ready your business for growth
Our marketing expert Richard Hancock discusses preparing now for the growth that will follow once we emerge from this crisis.
- by Richard Hancock
- 09 Apr 2020
Marketing Matters #3 - Identifying possible new markets
Here we discuss some different approaches that you may wish to explore in order to identify new markets and opportunities.
- by Richard Hancock
- 07 Apr 2020
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