Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Richard Hancock:

    Why digital metrics are not the be-all and end-all in marketing
    In 2007 the CIA had a day at the races, running an experiment on information overload - specifically, among professional horse race gamblers. The organisation found a break point at which too much information became a drawback. Once an experienced handicapper had the minimum information necessary to make an informed judgement, the additional information didn’t lead to more accuracy in their predictions – only overconfidence.
    Customer Retention For B2C And B2B Businesses
     In a growth-driven world, businesses often focus on the new: new markets, clients, products or services. Too often they miss our most reliable source of profit – existing customers. The probability of selling to an existing customer is somewhere between 60% and 70%  compared to between 5% and 20% for successfully selling to a new prospect. They’re also cheaper to market to, it costs three times as much to win a new customer as it does to retain an old one. 
    GDPR Is Here: Latest Legal, Marketing And It Developments.
    The clock is ticking for UK businesses to become GDPR-compliant, with the legislation coming into force in May 2018. The consequences of failing to adhere to the new rules are considerable: businesses of all sizes face fines of €20m or 4% of their global turnover.
    7 questions to ask before you set your 2018 marketing budget
    If you haven’t started budgeting for 2018, what are you waiting for?
    Marketing In Uncertain Times
    The Brexit effect;GDPR on the horizon;rising costs and squeezed budgets.UK businesses have been hit with a barrage of bad news over past months. As business owners, we'd all be forgiven for feeling somewhat bewildered; a little unsure of what to do next in the face of rapid change.Some will batten down the hatches. Some will downsize.Others will rise to the occasion.

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