Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Richard Phillips:

    How to make the most of a small or one-person marketing team
    We recently ran a lead generation Q&A session with our audience of SMB owners. One of the questions that came up was: How can I maximise the value of my one-person marketing team?
    Your top data privacy and GDPR questions answered
    GDPR came into force just over three years ago. Since then, new data privacy legislation has been introduced and the UK has left the European Union. But what impact have the events of the last few years had on data privacy legislations? And what do UK SME owners need to be aware of?
    Marketing Matters #16 - Top tips to help win government contracts
      Our marketing expert Richard Phillips shares some practical tips for procuring quickly and efficiently in the face of current pressures and demands.
    Is Youtube Right For My Business?
    When we asked our marketing directors for their end-of-year marketing predictions in 2015, they agreed that 2016 would be the ‘year of the video’. It’s hard to argue they got it wrong. Nearly 12 months on, and 96% of B2B organisations use video in their marketing campaigns, with 73% reporting a positive ROI. For video, read YouTube. While there are a number of video hosting platforms available—notably Vimeo and Daily Motion—the user statistics are dwarfed by YouTube. With over a billion users, it is the third most visited website in the world, the second biggest search engine, and the largest video distribution platform by a clear mile.
    Marketing Theory For B2B Businesses - Data
    Marketing is often perceived by outsiders as being a creative industry, and, indeed, much of it is. Marketers are often caricatured as quirky creatives or flashy account managers – not skilled data analysts. But the most important thing in marketing is data: customer contact details, website analytics, email click throughs and everything in between. Get data management, analysis or reporting wrong and everything else that follows is potentially wrong, too.
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