How understanding marketing metrics gave this UK SME the confidence to grow their team, their factory and their business
Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the first challenge: measuring marketing performance and understanding its ROI. We recently caught up with Tony Galloni, one of our Marketing Directors, to find out how he helped a UK SME with an annual turnover of £7m to go from not measuring their marketing at all to using sales and marketing data to plan future investments in their team and their factory. He also gave us some more general advice for business owners who want to get a better handle on their marketing metrics and ROI.
Our East Midlands Regional Director, Rob Croxall, discusses why businesses should be revisiting they marketing channels and shares some insights into how best to make a switch.
If you consider your business strategy and marketing plan to be two separate documents be prepared to head back to the drawing board.
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney While he may have had animation pictures in mind, when Walt Disney voiced these words, he could just as easily have been describing the essence of ‘customer retention’. Keeping your customers so happy they come back time after time. And it is the key to achieving business growth.
What gap in the market does your business fill? How well do you know your customers? Have you got a solid plan for growth backed up with valid metrics?
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