You’re a Premier League football manager, watching your team play the last five minutes of a crucial title decider. In that moment, what do you need to know? Stats are so ubiquitous in the game now that you could find out the number of tackles made; the possession achieved by each side; or how many metres each player has covered across the pitch.
Marketing waffle is everywhere.
Google ‘customer journey’ and you’ll encounter over 27 million definitions, discussions, guidelines and graphics on the subject. It’s an important concept, but it’s overused and often misunderstood.The customer journey is the process a customer goes through while they’re deciding to buy something, and the steps after they’ve bought it.
Your company and its products are going to create a brand whether you’re trying to or not, so you need to keep your brand under control and have it work for you.
It’s fair to say that salespeople and marketing departments don’t always see eye to eye. Sales blame marketing for delivering low volume or low-quality leads. In turn, marketing criticise sales for not converting enough of their well thought out strategy into a return on investment.
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