Business Insights

  There is no such thing as a rational purchase decision. Sure, there are practical necessities like cost, quality and effectiveness, but our initial purchase desire comes from a feeling, usually of frustration. We then go and research a load of information, find out which is the best solution, and then, generally, make our final decision based on emotion, too.

Following complete strangers, publicly re-sharing things you’ve overheard them saying, telling everyone that passes on the street about a great new whitepaper your business has written … in real life, such behaviour would probably have you sectioned.

Marketing is a gamble. Possibly not what you’d expect to hear from a marketing company, but bear with us.

The foundation of a successful telemarketing campaign is valid, accurate data: a low-quality database will lead to equally low-quality results. Nigel Blake, Managing Director of telemarketing company Perfect Pitch, gives us an example