Business Insights

We all respond to crises differently.  One of the things we’ve heard a lot over the past couple of months is that there’s no right way to feel right now. Feeling anxious and stressed is perfectly natural.

  Our marketing expert Robert Stead identifies some business behaviour themes and discusses what business leaders can do to make a positive out of a challenging situation.  

Our marketing expert Robert Stead shares some useful CRM tips on what you can be doing now to get the most out of your CRM, to how it can help support your business in these challenging times.

One of the interesting things about this crisis is just how fast it seems to have accelerated time.

Growing a business is challenging, no matter what sector you operate in. Having a robust marketing strategy in place and the right team to deliver it is fundamental to success. Naturally, your marketing requirements will change as your business faces different challenges. The need for different skills, levels of external support and budget requirements will all change over time. But it’s not always obvious what your priorities should be, and how these might change over time.