It’s easy to rush straight into appointing an agency when you want to rebuild your website. However, appointing an agency before understanding what you need from your website is like deciding on the colour scheme before the foundations have even been laid.
Just “doing marketing” is no longer enough. Now, with millions of companies attempting to cut through the noise and vie for their audience’s attention, you need to do more. Your marketing needs to be sophisticated enough to cut through this noise and reach - and convince - your target market. The Marketing Centre’s Robert Stead - a highly-skilled B2B marketing director with a wealth of European and international experience - is a vocal advocate of the integrated, campaign-based approach to marketing. Here’s why.
Anyone who’s managed a team knows that recruitment can be a pain. Especially when the supply of talent starts to dry up.
We all respond to crises differently. One of the things we’ve heard a lot over the past couple of months is that there’s no right way to feel right now. Feeling anxious and stressed is perfectly natural.
Our marketing expert Robert Stead identifies some business behaviour themes and discusses what business leaders can do to make a positive out of a challenging situation.
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