Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.

    Recent posts of Sally Shuttleworth:

    Now’s the time to perfect your marketing ready for the restart
    Between 1908 and 2004, Great Britain won just one cycling gold medal at the Olympic Games. 
    Marketing Matters #4 - Why you should be using LinkedIn more
      Three of our Regional Directors explore why it is so important for sales teams to be using LinkedIn to build relationships from home, along with a step-by-step approach to achieving better results.
    What is a CRM and does your business need one?
    This article is the first in a series of four that will look at CRMs in depth, considering what a CRM is; what a CRM can add to your business; how you can choose the best CRM for your business - and how to get the most from it.  In the simplest of terms, a CRM (Customer Relationship Management) is a software tool that allows businesses to track their interactions with customers and prospects in a flexible and scalable way. It pools a myriad of customer data in one place, allowing a business to record and, in some cases, automate its interactions with customers and prospects.
    How to measure brand awareness
    How do you measure brand awareness? Many businesses treat brand awareness as something intangible; a metric without a rubric. They know it’s important to be a recognised name, trusted by customers and respected by competitors, but establishing just how trusted and respected they are remains something of a mystery.  Digital marketing specialists don’t always help: they see success on their own terms rather than on those of the business as a whole. If they’ve made a video and it’s had a million views, a thousand shares, and half a dozen influencers have talked about it on LinkedIn, they’re happy. But you’re not just making content for the sake of putting it out there. It’s there to do some good for your business: to make some demonstrable impact on the bottom line.
    Yes, your business needs video marketing. Here's how to do it
    It may be prime suspect in the gruesome murder of the radio star (according to The Buggles at least), but for medium-sized businesses, video is nothing but good news. According to original research by Southport-based video marketers Wyzowl, 96% of people say they’ve watched an explainer video to learn more about a product or service, 79% of people say a brand’s video has convinced them to buy a piece of software or app, and 68% of people say they’d most prefer to learn about a new product or service by watching a short video.

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