Marketing Matters

Marketing Matters #18 - Business Impact of Covid


Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.

Responding to change and uncertainty; the business impact of Covid-19

Greenworld Marketing Matters SUBTITLED

The Covid-19 pandemic is a difficult time for everyone; businesses and workers across the UK have had to adapt in ways that may have seemed unimaginable just a short time ago. Whether it’s been adapting to work from home, changing business operations or leaving staff furloughed, the challenges have been both numerous and often testing. David Aitken, Managing Director of GreenWorld Technologies shares some first-hand experiences on how they have adjusted and adapted their business processes and how they are leading their business through the pandemic.



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Written by Pete Jakob

Pete is UK Marketing Director for The Marketing Centre and specialises in marketing systems, data and processes for small and mid-size businesses. He has over 35 years’ experience working in technology and a variety of other sectors.

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