Case study

Baywater Healthcare: Upskill your marketing team with a part-time director

Adam Sullivan from Baywater Healthcare talks about working with The Marketing Centre and how our Marketing Director helped bolster their marketing efforts.

Results

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Successfully launched a new product range -Automatic Electronic Defibrillators (AED’s); Developed a multichannel marketing strategy including a targeted lead generation programme aimed at different markets.

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Raised the morale of the existing marketing team and gave them clearer direction and leadership, as well as introducing a structured training programme which has significantly motivated the team.

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Successfully introduced internal systems including a new CRM to better manage sales pipeline and an online artwork management application which has significantly improved the communication / flow of jobs for the internal creative studio.

"Our engagement with The Marketing Centre has provided our junior team with a greater sense of purpose, knowledge and the introduction of some invaluable tools to improve the way we operate and the quality of the outcomes.  We have also been introduced to a valuable network of trusted marketing and communications experts who can support us in the long term."
Adam Sullivan, Chief Executive Officer, Baywater Healthcare

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