Marketing Matters

Marketing Matters #15 - What business do you want to be during Covid-19?


Our marketing expert Robert Stead identifies some business behaviour themes and discusses what business leaders can do to make a positive out of a challenging situation.  

What business do you want to be during Covid-19, where are you in our model?

Growth Chart Robert Stead Marketing Matters SUBTITLED

Are you transitioning deliberately and quickly in the current climate? Are you in the driving seat of change? Hear from our marketing expert Robert Stead as he discusses some of the business behaviour themes we identified in a recent blog article entitled  'what business do you want to be during Covid-19' and provides some advice on what business owners can do to make the most out of a bad situation.



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Written by Robert Stead

Robert is a highly skilled Business to Business marketing director with over 13 years interim and part time experience. A believer in the “if you cannot measure the improvement it doesn’t exist” approach to marketing; completely focused, pragmatic and practical. Energetic, friendly and culturally adept, Robert has substantial European and international experience and is able to engage with the whole business, not just the marketing function. With a good strategic and operational marketing balance, Robert is always happy to roll up his sleeves and get stuck in. Marketing Centre Marketing Director of the year 2014.

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