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Marketing Matters

Marketing Matters #12 - Importance of Video

 

Director of SmartEye Productions Dan Shirley explains why video is more important than ever — and how companies can get it right.


Why video content is key and how companies can get it right.

Marketing Matters - Video SUBTITLED

In this current climate, video has taken centre stage. Businesses are creating video content to not only stay productive but to also keep their marketing and sales efforts moving. Director of SmartEye Productions Dan Shirley explains how accessible video content creation now is — and shares some top tips on how companies can get it right.

 

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Written by Pete Jakob

Pete is UK Marketing Director for The Marketing Centre and specialises in marketing systems, data and processes for small and mid-size businesses. He has over 35 years’ experience working in technology and a variety of other sectors.

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