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Marketing Matters

Marketing Matters #4 - Using LinkedIn to find and engage with customers

 

Marketing Matters from The Marketing Centre is our initiative to provide SMEs with tactics that can be implemented now - it plans to offer insight, hints and tips from our 90-strong marketing directors as well as examples of businesses doing great things.


Why should you be using LinkedIn more - and how?

Marketing Matters LinkedIn (1)

Three of our Regional Directors explore why it is so important for sales teams to be using LinkedIn to build relationships from home, along with a stepwise approach to achieving better results, including

  • Using LinkedIn as your external face
  • Building a database of new prospects
  • Determining who makes a good connection
  • Adding value in your interactions
  • The importance of references and recommendations
  • Updating your company profile
  • Being real, human, targeted and kind

Other Links

Missed earlier episodes?

All the previous Marketing Matters episodes can be found here.

More videos coming soon...

Sign-up to our SME Resource Centre and watch out for upcoming videos on: 

  • What to cut and what to invest in?
  • How best to connect with your customers, what can you do to rebuild rapport?
  • How to make better use of LinkedIn?
  • How are our customers altering their business approach?

What else would you like to hear about? Drop us a line at marketing.matters@themarketingcentre.com

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