5 May 2020

Marketing Matters #11 - Rebalancing your marketing budget

Marketing budget

Julie Brook is Regional Director for The Marketing Centre. She specialises in growth activation in small-to mid-size businesses. She has more than 30 years of strategic marketing and growth coaching experience in sectors from food and drink, retail and on-line gifting, to manufacturing, technology, business support, and growth funding. Her marketing expertise and innovative approach has driven growth initiatives with large corporates, mid-sized, early stage, turnaround businesses and brands, including Grand Met, Bass, RHM Foods, Bisto, Greenall’s, Scrumpy Jack, Yates Wine Lodges, Link-it, Kids Allowed, Snap-a-Jack, Envestors and The NorthWest Fund. She now leads a team of highly experienced Marketing Directors with the aim of impacting growth in small to midsized businesses in the North West of England.

Our Regional Director for the North West, Julie Brook, shares some top tips on how to rebalance your marketing budget in times of crisis.

Rebalancing your marketing budget in times of crisis.

As the coronavirus crisis continues to dominate headlines, companies are increasingly reassessing their marketing budgets. Julie Brooke, Regional Director for the North West, shares some thoughts on where business leaders should be looking to save and what tactics you can implement into your business.