Business Insights

Business Insights

The Marketing Centre Update #8 - Important questions every CEO should ask NOW…

It feels like we’re in a new phase - lockdown is easing, kids are starting to return to school, and businesses are re-opening offices. But how to tackle what comes next? We all know ‘wait and see’ is not a winning strategy for growth. So how do we seize control of our future? We know we need to act… but where to start?

So we’ve gathered practical advice and information that will help you understand your current position and how you can build a plan to maximise your chances of success.

The Marketing Centre 2020 Accelerator Framework

Much has changed inside and outside every business over the last few months. Now is the time to consider whether there are new opportunities for you to help your business accelerate growth. We have put together this five-step process to help you review your business and marketing strategy and make choices that will deliver the greatest impact.
Accelerator Framework Overview(4)

This is just the beginning – watch out for webinars, guides and a whole range of associated content on this over the coming




What kind of business do you want to be during COVID-19?

We recently saw a great diagram doing the rounds on LinkedIn: Who Do I Want To Be During COVID-19. It got us thinking about our role as business owners and after a bit of reflection, we created a diagram of our own

Do you recognise your own behaviour in any of the three ‘zones’?


25 questions every business owner needs to ask about their marketing right now

Many of our clients have been deliberating with their part-time Marketing Director to work through these questions as they pull together their scenario plans. 

Here’s a download of the key questions - so you and your Leadership team can work through them too.
How to step up during a down turn


How to step up during a downturn

As Andy Grove, founder of Intel, put it: “Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.”

So what can business owners be doing right now to prepare?
Cafe owner smiling at the camera at the cafe


Guest post - People Puzzles
9 practical steps to reopen your business

Practical advice from the HR experts at People Puzzles regarding steps to consider when reopening your business.

Recommended Reads

Crushing Coronavirus Uncertainty (McKinsey)


Founder of KeepCup on the importance of backing your vision (BBC)

Do You Have a Life Outside of Work (HBR)


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