Making growth happen - our monthly newsletter volume #2: Business growth; not just sales
Growth is a vital component of creating a resilient business in uncertain times. While increasing sales revenue is, of course, a key part of that growth, it’s not the only thing that matters. Attracting and retaining the best talent, measuring your marketing performance and defining your customer strategy all play a large role - and they’re the three topics that we’re covering in our blog articles this month.
With technology also increasingly credited with improving business performance, you’ll also find a guest post from The Marketing Centre partner Freeman Clarke covering just how it can help, as well as plenty of useful advice, tips and hints to keep your business fighting fit.
Growing your business in a period of economic uncertainty
Different times demand different solutions... In our latest guide we share some marketing insights that can help your business survive and thrive during uncertain times - take a peek at the guide below:
Freeman Clarke is the UK’s largest and most experienced team of part-time CIOs, CTOs and IT Directors. At a US event earlier this year, they sat down with three panellists to discuss how tech fuels business growth - and people, process and organisational challenges were the answer. Watch their interviews with the three panellists to learn more.
Looking to grow your fledgling business? These six nuggets of advice from Dragons Den dragons past and present may help. [via Growth Business]
It can be easy to lose touch with customers when a business scales. Here’s how HubSpot is preventing this from happening. [via Forbes]
For owners of businesses of all sizes, fear of failure can be crippling and can hold back future growth. This article explains how to overcome it.[via Real Business]
Customer experience can make or break sales more than price and product. So how can you understand what customers want, and how can you keep up with their expectations? [via Entrepreneur]
With Brexit looming, consumers and businesses alike are concerned about declining disposable income. Here are five ways marketing communications can be used to boost customer retention during this period of uncertainty. [via MAA]