Business Insights

Business Insights

Making growth happen - our monthly newsletter volume #2: Business growth; not just sales

Growth is a vital component of creating a resilient business in uncertain times. While increasing sales revenue is, of course, a key part of that growth, it’s not the only thing that matters. Attracting and retaining the best talent, measuring your marketing performance and defining your customer strategy all play a large role - and they’re the three topics that we’re covering in our blog articles this month.

With technology also increasingly credited with improving business performance, you’ll also find a guest post from The Marketing Centre partner Freeman Clarke covering just how it can help, as well as plenty of useful advice, tips and hints to keep your business fighting fit.

Tools and tips for effectively measuring marketing ROI-1


Tools and tips for effectively measuring marketing ROI
Take a look at our guide to some of the most popular and approachable solutions for measuring marketing ROI, across three different categories.
How scaleups can attract and retain top talent-1
How scaleups can attract and retain top marketing talent
In what is a highly competitive recruitment marketplace, how can a scaleup stand out to attract the people it needs? And how do you retain employees once they are on board?
Account Based Marketing - Is it Right For Your Business-1


Account Based Marketing - is it right for your business?
This strategic, coordinated B2B sales and marketing approach treats a single account as a market of one. Here’s how to work out whether it’s right for your business.
Growing your business in a period of economic uncertainty
Different times demand different solutions... In our latest guide we share some marketing insights that can help your business survive and thrive during uncertain times - take a peek at the guide below:
Economic Uncertainty COVER IMAGE

Guest post

Freeman Clarke guest post
Freeman Clarke is the UK’s largest and most experienced team of part-time CIOs, CTOs and IT Directors. At a US event earlier this year, they sat down with three panellists to discuss how tech fuels business growth - and people, process and organisational challenges were the answer. Watch their interviews with the three panellists to learn more.

Recommended Reads

Looking to grow your fledgling business? These six nuggets of advice from Dragons Den dragons past and present may help. [via Growth Business]
It can be easy to lose touch with customers when a business scales. Here’s how HubSpot is preventing this from happening. [via Forbes]
For owners of businesses of all sizes, fear of failure can be crippling and can hold back future growth. This article explains how to overcome it.[via Real Business]
Customer experience can make or break sales more than price and product. So how can you understand what customers want, and how can you keep up with their expectations? [via Entrepreneur]
With Brexit looming, consumers and businesses alike are concerned about declining disposable income. Here are five ways marketing communications can be used to boost customer retention during this period of uncertainty. [via MAA]
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