Business Insights

Business Insights

As you would think,  having a large team of highly skilled Marketing Directors provides us with access to an abundance of diverse know-how. We want to share this with you, so you can develop a better understanding of why certain factors work (and how), as well as why they don’t always work out as intended. Above all, knowing what to do next.
    Most marketing ROI calculations are misleading - here’s how you should do it
    Understanding ROI is crucial when you’re running a business. That’s why organisations spend so much time and money trying to measure it. But what about marketing ROI? While most business leaders recognise the importance of marketing ROI, measuring it can be complicated. For a start, people often confuse marketing ROI with the performance of individual channels or tactics. But they’re two totally different things. Here’s why many ROI measurements can be misleading, and how to properly calculate marketing ROI for your business.
    How to choose a CRM for your business
    Choosing a CRM platform is a decision which should not be taken lightly.  The right CRM can be a powerful tool for your marketing and sales teams to tap into. It can align sales and marketing processes and allow you to measure and optimise pipeline performance. The wrong CRM can become a costly and time-consuming mistake which is hard to reverse. 
    What do the best sales teams do differently? 7 tips for business owners
    Every business has its own way of doing things. No two sales teams are quite the same. 
    Increase Revenue: 7 Proven Ways to Grow Your Profits
    A lot of our customers approach us with the same goal: “I want more leads so I can grow the business."
    19 books, films and podcasts to enjoy this Christmas
    This Christmas is going to be a bit different.

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