This article is the third in a series of four that looks at Customer Relationship Management (CRM) platforms, considering what a CRM is, why they’re useful, how to choose the right one and how to use it. To read the previous article, click here.
This is the second in a series of posts exploring how to work with agencies. In the first post, we looked at how to identify the kind of support you need, shortlist potential partners and invite them to pitch. In this article, we’ll look at how to prepare an agency brief and agree a budget.
This article is the second in a series of four that will look at Customer Relationship Management (CRM) platforms – considering what a CRM is, why they’re useful, how to choose the right one and how to use it. You may wish to read the first article before continuing if you haven’t already.
Modern marketing is multi-faceted and increasingly specialised. It’s rare for an in-house team to be able to run the full gamut of branding, web design, SEO, digital marketing, PR, events, content and paid media without relying on some kind of outside support. Working with agencies, freelancers and consultants will help you tap into specialist skill sets that you otherwise wouldn’t have. They can also help you stay focussed on your core business while expanding your range of marketing activity. But finding the right partner isn’t always easy. Should you work with an individual or do you need a team? Do you want a specialist agency, or a full-service one? And once you’ve decided what kind of agency you’re after, how do you find the one that’s right for you? In this post, we’ll explore what your options are, how to create a shortlist of partners and how to manage the pitch process.
Thousands of new books are published around the world every year. The question is; with so many titles to choose from, which ones should you go for first?