Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    Recruiting Marketing Talent is Harder Than Ever - Here’s How to Get the Best
    Anyone who’s managed a team knows that recruitment can be a pain. Especially when the supply of talent starts to dry up.
    How to Increase Revenue: 7 Proven Ways to Grow Profits
    A lot of business owners approach us with the same goal: “I want more leads so I can grow the business." Lead generation is an important way of growing your business revenue. But it’s not the only way, and other options often get overlooked.
    What is the Future of Virtual & Physical Events?
    The pandemic made business owners and marketers (including us) take their physical events online. But when will physical events come back? And when they do, what form will they take? We recently caught up with Kate Anstis, co-founder and director of Freshly Squeezed Events and one of our Part-Time Marketing Directors, to find out what the future holds for physical and virtual events.
    How this UK SME tripled its website leads by upgrading their marketing tech stack
    Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the third challenge: making the right marketing plans and implementing them effectively. We recently spoke with Fiona Bowyer, one of our Part-Time Marketing Directors, to understand how she helped her client to tackle a few core marketing challenges that, if not addressed, could undermine the impact and effectiveness of their marketing plan. By addressing the company’s branding, website and tech stack, she managed to triple the number of monthly leads from the company’s website and switch the lead generation focus from outbound to inbound.
    How understanding the customer journey helped this UK SME to get more leads and increase retention
    Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the second challenge: generating the right leads and closing them effectively. We recently spoke with Sophia Ahrel, a part-time Marketing Director with The Marketing Centre, to hear how she helped an ambitious fintech company to increase lead generation by understanding, measuring and optimising the customer journey.

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