Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    How to get a great ROI from your agency: six tips
    This is the third in a series of posts exploring how to work with marketing agencies. In the first post, we looked at how to identify the type of help you need, shortlist potential partners and invite them to pitch. The second looked at how to brief your chosen partner and agree budgets. In this final post, we’ll look at how to manage your agency relationships and get the most out of them.
    25 questions every business owner needs to ask about their marketing right now
    Most of us have probably had one or two sleepless nights during this crisis, especially business owners. Sometimes the best way to put your mind at rest is to take a moment to address all of the questions that are buzzing around it.
    What kind of business do you want to be during COVID-19?
    We all respond to crises differently.  One of the things we’ve heard a lot over the past couple of months is that there’s no right way to feel right now. Feeling anxious and stressed is perfectly natural.
    Business owners: if you’re not personally using LinkedIn, you’re missing out
    We often think of social media as a place where time is wasted. But time spent on LinkedIn can be productive, provided you go about it in the right way.
    Marketing Matters #17 - What does your sales landscape look like in the new normal?
      Demand generation specialists durhamlane talk about their journey in the current climate and share their thoughts on the changing landscape of sales and business development.

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