Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    What’s it really like to be a portfolio marketing director?
    What is a portfolio career? At the risk of sounding obvious, a portfolio career is what it says on the tin - a career led by your portfolio.
    Your top data privacy and GDPR questions answered
    GDPR came into force just over three years ago. Since then, new data privacy legislation has been introduced and the UK has left the European Union. But what impact have the events of the last few years had on data privacy legislations? And what do UK SME owners need to be aware of?
    Recruiting Marketing Talent is Harder Than Ever - Here’s How to Get the Best
    Anyone who’s managed a team knows that recruitment can be a pain. Especially when the supply of talent starts to dry up.
    How to Increase Revenue: 7 Proven Ways to Grow Profits
    A lot of business owners approach us with the same goal: “I want more leads so I can grow the business." Lead generation is an important way of growing your business revenue. But it’s not the only way, and other options often get overlooked.
    What is the Future of Virtual & Physical Events?
    The pandemic made business owners and marketers (including us) take their physical events online. But when will physical events come back? And when they do, what form will they take? We recently caught up with Kate Anstis, co-founder and director of Freshly Squeezed Events and one of our Part-Time Marketing Directors, to find out what the future holds for physical and virtual events.

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