Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    3 different ways our team uses LinkedIn to generate leads
    LinkedIn outreach is now the second most popular lead generation tactic for UK SMBs. As we’ve said before, if you’re not personally using LinkedIn, you’re missing out.
    The power of a campaign-based approach to marketing
    Just “doing marketing” is no longer enough. Now, with millions of companies attempting to cut through the noise and vie for their audience’s attention, you need to do more. Your marketing needs to be sophisticated enough to cut through this noise and reach - and convince - your target market. The Marketing Centre’s Robert Stead - a highly-skilled B2B marketing director with a wealth of European and international experience - is a vocal advocate of the integrated, campaign-based approach to marketing. Here’s why.
    How to re-energise 'old and cold' sales opportunities in your CRM
    Welcome to the fourth article in our series on lead generation: Lead Gen in 10. The premise is simple. Quickfire, practical, hands-on exercises that will improve every aspect of your lead generation process.
    The sales and marketing activities you need to push leads through the funnel faster
    Welcome to the fourth article in our series on lead generation: Lead Gen in 10. The premise is simple. Quickfire, practical, hands-on exercises that will improve every aspect of your lead generation process.
    What are the top B2B lead generation tactics in the UK right now? [RESEARCH]
    Which tactics are generating the most leads? How much are businesses investing in their marketing? One of the advantages of having a nationwide network of part-time Marketing Directors is that we can ask these kinds of questions. And so every year we survey our team to hear what their clients are up to and how it’s working.
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