Business Insights

LinkedIn outreach is now the second most popular lead generation tactic for UK SMBs. As we’ve said before, if you’re not personally using LinkedIn, you’re missing out.

Just “doing marketing” is no longer enough. Now, with millions of companies attempting to cut through the noise and vie for their audience’s attention, you need to do more. Your marketing needs to be sophisticated enough to cut through this noise and reach - and convince - your target market. The Marketing Centre’s Robert Stead - a highly-skilled B2B marketing director with a wealth of European and international experience - is a vocal advocate of the integrated, campaign-based approach to marketing. Here’s why.

Welcome to the fourth article in our series on lead generation: Lead Gen in 10. The premise is simple. Quickfire, practical, hands-on exercises that will improve every aspect of your lead generation process.

Welcome to the fourth article in our series on lead generation: Lead Gen in 10. The premise is simple. Quickfire, practical, hands-on exercises that will improve every aspect of your lead generation process.

Which tactics are generating the most leads? How much are businesses investing in their marketing? One of the advantages of having a nationwide network of part-time Marketing Directors is that we can ask these kinds of questions. And so every year we survey our team to hear what their clients are up to and how it’s working.