What gap in the market does your business fill? How well do you know your customers? Have you got a solid plan for growth backed up with valid metrics?
Building a marketing team can be challenging. Modern marketing is made up of a variety of specialisms and the team that you create will need to closely reflect your sector and your strategy. For instance, a B2B software company may focus their marketing efforts on events. A luxury fashion brand may focus on PR. A consumer SaaS platform may focus on digital marketing. Whatever your strategy is, you need to hire, or buy-in, talent that matches that strategy. There are few genuine all-rounders out there but it’s no good hiring a brand marketer when what you really need is an SEO specialist.
Having trouble measuring your marketing ROI?
Customer retention versus customer acquisition: It’s a battle for the ages. We know that maintaining loyal customers can be easier and more profitable than finding new ones. However, many businesses still dedicate resources to acquisition. It is crucial that one balance's their focus between customer acquisition and customer retention. Your r customers provide the most lifetime value, after all. So, while others work themselves to the bone trying to generate leads, you can come up with an effective retention process.
Businesses with properly aligned sales and marketing teams sell far more often at a higher profit margin. When our part-time Marketing Directors arrive in a new business, they’re often asked for marketing strategies to increase sales. As they look into improving the sales process, though, they actually find that the relationship between sales and marketing isn’t as it should be.