Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    How this UK SME tripled its website leads by upgrading their marketing tech stack
    Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the third challenge: making the right marketing plans and implementing them effectively. We recently spoke with Fiona Bowyer, one of our Part-Time Marketing Directors, to understand how she helped her client to tackle a few core marketing challenges that, if not addressed, could undermine the impact and effectiveness of their marketing plan. By addressing the company’s branding, website and tech stack, she managed to triple the number of monthly leads from the company’s website and switch the lead generation focus from outbound to inbound.
    How understanding the customer journey helped this UK SME to get more leads and increase retention
    Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the second challenge: generating the right leads and closing them effectively.
    How understanding marketing metrics gave this UK SME the confidence to grow their team, their factory and their business
    Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the first challenge: measuring marketing performance and understanding its ROI. We recently caught up with Tony Galloni, one of our Marketing Directors, to find out how he helped a UK SME with an annual turnover of £7m to go from not measuring their marketing at all to using sales and marketing data to plan future investments in their team and their factory. He also gave us some more general advice for business owners who want to get a better handle on their marketing metrics and ROI.
    UK SME Owners Flummoxed by Marketing Metrics [RESEARCH]
    Last year we launched our revamped Marketing 360 Assessment to give business leaders a quick and easy way to measure their marketing performance and prioritise areas to work on. Since then, over 500 UK business leaders have used the tool to get a better understanding of their strengths and weaknesses - and one thing was abundantly clear from the data we’ve received.
    We’ve run 40 webinars with 2,000 signups in 12 months - here’s what we learned
    Like most organisations, we’ve had to change some of the ways we reach new customers over the past year. One of the things we’ve experimented with is webinars.

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