Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    When Markets Become A Barrier To Growth
    Running a business is a bit like surfing; you have to ride the waves as they hit or risk going under. This is especially true when it comes to navigating market forces. Flexible, dynamic and unpredictable markets have the power to swiftly impact your business. Remember record stores? There was a time when it was hard to imagine a town centre without an HMV or Virgin Megastore, but now they’re a rare sight. For both businesses, the market changed to a degree which meant they simply couldn’t survive in their previous form.
    Company Culture: What Is It, And How To Create It?
    Company culture provokes much discussion: over what it is, and how best to create and encourage it. Best practice often leads us to Google, which rarely seems to be out of the ‘top places to work’ lists, with its free meals, massages and dry cleaning.
    Is Product Development A Barrier To Growth?
    Innovation, innovation, innovation. It’s an easy word to throw around, and after a while starts to lose all meaning. This company, product or person is innovative, and innovation is key.
    How to tell if your pricing is wrong and what you can do about it
      A friend of yours invites you a charity gala dinner organised by her business. By coincidence, you both turn up at the same time, her Jag just beating your Golf into the car park.
    Differentiation: How It Can Make Or Break A Business
      What do Jet Skis, Hoovers and Velcro have in common?

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