Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    Is PPC Right For My Business?
    When Google launched in the late nineties, it was a simple search engine designed to make the internet easier to navigate. In 2016, Google is unapologetically an ad platform, with the Adwords pay-per-click (PPC) service generating a whopping 97% of its $73 billion sales in 2015. For many businesses, PPC is an addiction; their sole means of generating web referrals, because they’ve turned off all other marketing activities.
    Bounces: The Key Measure Of Web Marketing Success
    Imagine; to get customers through the door, a restaurant has taken out a full-page newspaper advert at great expense. That evening, it’s clear that the ad has been successful – dozens of new visitors are indeed coming through the door. Sadly, they are taking one look at the tired decoration, the grubby tablecloths and the disinterested staff, and walk straight back out again.
    Have Google’s Latest Changes Increased My Cost Per Click?
      Google AdWords celebrates its 16th birthday later this year, so it should come as no surprise that – like any teenager – it’s going through some changes.
    Should Your Business Be Using Email Marketing?
    Email marketing in 2019 is often perceived as being a little antiquated and uninspiring, but it is still a central component to the communications strategies of many brands. With social media making all of the major marketing headlines as the (relatively) new kid on the block, is email marketing still relevant in 2019? DMA’s Marketer Email Tracker 2018 and 2019 Consumer Email Tracker reports would both appear to suggest that it is most certainly still alive and kicking.
    Why You Need To Own Your Domain Name And Hosting
     Your company’s domain names are like pairs of trousers. They play a vital role in how you present yourself to the outside world, so it is important to ensure that you are in full control of them at all times - failure to do so could trip you up, or leave you seriously exposed. Web hosting is important too – you don’t want to open your wardrobe one morning and find that all of your trousers have been replaced by a dozen pairs of Bermuda shorts. You may like: Is Facebook right for my business?

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