Brand Audits, Brand Values And Your Brand's Value
Business owners don’t always equate brand values with the valuer of their brand, but knowing exactly what you stand for is more than nice words and self-promotion. One of The Marketing Centre’s part-time marketing directors and branding specialists, Lance Hiley, explains how a little self-knowledge can add a lot of performance...
- by Richard Hancock
- 12 Feb 2016
6 Things To Watch Out For On Your Next Web Build
When building a website for your business, it’s important to get it right the first time. Likelihood is, you’ve been through a web build before. Even more likely, you didn’t get it right first time. It’s tempting with a huge project like this to hand it over to an agency and let them deal with it, particularly if you’ve had problems before. But a website is far too important to your business for you to take a back seat. You may like: How can I generate more leads? You don't need to... Without a properly thought out strategy, your next web build could easily go very wrong. Here are five key considerations to ensure it doesn’t:- Here are 6 ways you can manage your new website build effectively: 1. Clearly define the website objective 2. Determine your brand messaging 3. Map out key website pages 4. Create a content plan 5. Set a project plan 6. Plan for ongoing support and development"
- by Lucy Hogarth
- 03 Dec 2015
The importance of communication skills in day to day business
In the run-up to the election, there has been much debate about the importance of communication skills, and whether today’s politicians have lost the art of classic rhetoric.
- by Lucy Hogarth
- 09 Mar 2015
