Business Insights

Business owners don’t always equate brand values with the valuer of their brand, but knowing exactly what you stand for is more than nice words and self-promotion. One of The Marketing Centre’s part-time marketing directors and branding specialists, Lance Hiley, explains how a little self-knowledge can add a lot of performance...

When building a website for your business, it’s important to get it right the first time. Likelihood is, you’ve been through a web build before. Even more likely, you didn’t get it right first time. It’s tempting with a huge project like this to hand it over to an agency and let them deal with it, particularly if you’ve had problems before. But a website is far too important to your business for you to take a back seat. You may like: How can I generate more leads? You don't need to... Without a properly thought out strategy, your next web build could easily go very wrong. Here are five key considerations to ensure it doesn’t:- Here are 6 ways you can manage your new website build effectively: 1. Clearly define the website objective 2. Determine your brand messaging 3. Map out key website pages 4. Create a content plan 5. Set a project plan 6. Plan for ongoing support and development"

In the run-up to the election, there has been much debate about the importance of communication skills, and whether today’s politicians have lost the art of classic rhetoric.