Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    The 7 Ps and the 4 Pillars: what is marketing anyway?
    The ‘Seven Ps’ and the ‘Four Pillars' of marketing are useful models to understand the marketing department’s role and the key responsibilities of any marketing team.
    Five steps to 5X your sales pipeline in 3 months
    A lot of people think that marketing is all about the long-term. If you need short-term results, you should speak to sales. But while it’s true that marketing often works towards long-term goals, it can drive short-term growth.
    Now’s the time to perfect your marketing ready for the restart
    Between 1908 and 2004, Great Britain won just one cycling gold medal at the Olympic Games. 
    Coronavirus in the Workplace - Top 10 Tips
    Our sister company, People Puzzles - The UK’s largest provider of part-time HR Directors, has interviewed their team of senior level HR Directors this week around the conversations they have been having with their clients around Coronavirus, and have pooled together their ten top tips to ensure minimum disruption for your business. We have also put together a list of frequently asked questions and answers with simple practical solutions. We hope that you find this advice useful.
    Do you really know who your best and most valuable customers are?
    Do you know who your most valuable customers are when it comes to adding to your bottom line? Not the ones you’re in closest contact with or who shout loudest, but the customers that consistently deliver the best returns for your business. Or are you making assumptions?

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