The ‘Seven Ps’ and the ‘Four Pillars' of marketing are useful models to understand the marketing department’s role and the key responsibilities of any marketing team.
A lot of people think that marketing is all about the long-term. If you need short-term results, you should speak to sales. But while it’s true that marketing often works towards long-term goals, it can drive short-term growth.
Between 1908 and 2004, Great Britain won just one cycling gold medal at the Olympic Games.
Our sister company, People Puzzles - The UK’s largest provider of part-time HR Directors, has interviewed their team of senior level HR Directors this week around the conversations they have been having with their clients around Coronavirus, and have pooled together their ten top tips to ensure minimum disruption for your business. We have also put together a list of frequently asked questions and answers with simple practical solutions. We hope that you find this advice useful.
Do you know who your most valuable customers are when it comes to adding to your bottom line? Not the ones you’re in closest contact with or who shout loudest, but the customers that consistently deliver the best returns for your business. Or are you making assumptions?