Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    How to tell if your pricing is wrong and what you can do about it
      A friend of yours invites you a charity gala dinner organised by her business. By coincidence, you both turn up at the same time, her Jag just beating your Golf into the car park.
    Differentiation: How It Can Make Or Break A Business
      What do Jet Skis, Hoovers and Velcro have in common?
    Lead Generation For Beginners
    https://blog.themarketingcentre.com/why-isnt-my-b2b-advertising-working“We need more leads!” The familiar cry of business leaders up and down the country.
    Customer Retention For B2C And B2B Businesses
     In a growth-driven world, businesses often focus on the new: new markets, clients, products or services. Too often they miss our most reliable source of profit – existing customers. The probability of selling to an existing customer is somewhere between 60% and 70%  compared to between 5% and 20% for successfully selling to a new prospect. They’re also cheaper to market to, it costs three times as much to win a new customer as it does to retain an old one. 
    Getting The Most From Your Part Time Marketing Director
    You’re a Premier League football manager, watching your team play the last five minutes of a crucial title decider. In that moment, what do you need to know? Stats are so ubiquitous in the game now that you could find out the number of tackles made; the possession achieved by each side; or how many metres each player has covered across the pitch.

    We would love to demonstrate the value we can add to your business

    We can save you time and money with our flexible part-time approach.

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