The GDPR View From IT, Legal And Marketing
GDPR – the EU General Data Protection Regulation – is among the biggest legislative changes to hit UK businesses in years. Organisations that fail to adhere to the new rules face fines of €20m or 4% of their global turnover. And there’s no limit on size of business; it affects everyone.
- by Richard Hancock
- 02 May 2018
Why You Should Be Legitimately Interested
GDPR is going to change the face of marketing - and mostly for the better. In many ways, the new data protection laws will encourage businesses to adopt best practice, and strongly discourage the quick-fix approaches that often give marketing a bad name.
- by Brian Hardie
- 18 Apr 2018
A 4-Step Legitimate Interests Strategy For GDPR Compliance
If you’re not worried about the 25th of May 2018 - deadline day for the impending GDPR regulations - it means either your GDPR processes are fully in place OR you’re asking for trouble.
- by Lucy Hogarth
- 28 Mar 2018
Brand Differentiation: How It Can Make Or Break A Business
What do Jet Skis, Hoovers and Velcro have in common? They’re all brand names that have become shorthand for their respective categories. No-one asks for a personal watercraft, a vacuum cleaner or a hook and loop fastener. We all fall back to the brand name, and everyone understands. Owning a category as these brands do is a differentiation utopia that is tough to achieve. But differentiation shouldn’t be ignored: it can make or break a business. Getting it wrong can gradually eat away at your bottom line to the point that you’re only competing one way: price. The good news? Marketing can help.
- by Ged Leigh
- 15 Mar 2018
The Only GDPR Checklists You Need
Whether it’s an overload, a glut or a smog, there’s little doubt that the impending arrival of the General Data Protection Regulation ( GDPR) has unleashed a huge amount of activity over the past few months.
- by Richard Hancock
- 06 Feb 2018
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