The clock is ticking for UK businesses to become GDPR-compliant, with the legislation coming into force in May 2018. The consequences of failing to adhere to the new rules are considerable: businesses of all sizes face fines of €20m or 4% of their global turnover.
B2B email marketing is pervasive: it can be very effective or just downright annoying. Whatever your views, it’s generally agreed that the forthcoming General Data Protection Regulations will affect it in some way. To what extent GDPR will impact email marketing in B2B businesses depends on what you read. Is it armageddon, or no big deal? The somewhat boring but correct answer is somewhere in between. However, there’s so much (mis)information out there, we’d like to clear away some of the confusion and get to the facts as we see them.
GDPR – the EU General Data Protection Regulation – is among the biggest legislative changes to hit UK businesses in years. Organisations that fail to adhere to the new rules face fines of €20m or 4% of their global turnover. And there’s no limit on size of business; it affects everyone. As a business owner, you need to get to grips with GDPR, how it affects your business and what you need to put in place to prepare. The ramifications impact many different departments and, as such, you’ll need a holistic plan of action which involves key members of your team. With this in mind, we gathered three of The Marketing Centre’s partners and experts around the boardroom table to discuss the regulation’s impact from the perspective of legal, IT and marketing. Let's meet them.
This article is intended as an introduction to GDPR. For and in-depth investigation into what GDPR means from an IT, legal and marketing standpoint, read our in-depth interview with the experts. Data protection is about to become a major concern, for businesses of every size. A new set of data protection and privacy laws called the General Data Protection Regulation (GDPR) will drastically change the way you can collect, store and protect the personal information of customers, clients, and even visitors to your website.