Business Insights

Business Insights
As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    Increase Revenue: 7 Proven Ways to Grow Your Profits
    A lot of our customers approach us with the same goal: “I want more leads so I can grow the business."
    What are the best UK lead generation tactics in 2020? [RESEARCH]
    Which lead generation tactics are driving the best results in the UK right now? And how optimistic are business owners feeling about their marketing investment?
    How to define what a 'lead' is for your business
    What do your marketing and sales teams mean when they say they’ve generated a ‘lead’?
    How to write a value proposition for your business in under 15 minutes
    Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps. 
    The 7 Ps and the 4 Pillars: what is marketing anyway?
    The ‘Seven Ps’ and the ‘Four Pillars' of marketing are useful models to understand the marketing department’s role and the key responsibilities of any marketing team.

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