Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    The Marketing Centre guide to lead generation
    Introduction Marketing is not all about leads - but it does play a vital role in generating, nurturing, and making the most out of them.
    Marketing Mythbusters #1: B2B Marketing is all about lead generation
    When it comes to marketing, the world abounds with bad advice - soft soap and snake oil from self-proclaimed experts who don’t have the credentials, experience or clear process to back up their claims. On top of this, business owners are often unclear about the role of marketing in the business - what it’s for, how it works, and how to know it’s doing what it should. Between the outright fibs and the lack of understanding, there’s a perfect climate for marketing myths to flourish. That’s why our marketing directors have picked out the most commonly misunderstood aspects of marketing - the misguided or misinformed ideas we keep on hearing - to break down.
    How to avoid a CRM car crash
    Any CEO knows that customer information is a very valuable asset. And how you manage customer relationships is vital. 
    How to get over not being number one on Google
    One of the recurring jokes in the 2006 Will Ferrell comedy Talladega Nights is the lead character Ricky Bobby’s insistence that “if you’re not first, you’re last.” The character repeats it like a mantra, but his dunderheaded pursuit of first place at all costs turns out to be an expensive error as he becomes increasingly reckless and shortsighted.
    Is SEO right for my business?
    Search Engine Optimisation - SEO - is not just about your website. It’s about being found online – the core principle behind most digital marketing activity, including content, web design and social media.

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