A lot of our customers approach us with the same goal: “I want more leads so I can grow the business."
Which lead generation tactics are driving the best results in the UK right now? And how optimistic are business owners feeling about their marketing investment?
What do your marketing and sales teams mean when they say they’ve generated a ‘lead’?
Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps.
The ‘Seven Ps’ and the ‘Four Pillars' of marketing are useful models to understand the marketing department’s role and the key responsibilities of any marketing team.