Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    How to Increase Revenue: 7 Proven Ways to Grow Profits
    A lot of business owners approach us with the same goal: “I want more leads so I can grow the business." Lead generation is an important way of growing your business revenue. But it’s not the only way, and other options often get overlooked.
    How this UK SME tripled its website leads by upgrading their marketing tech stack
    Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the third challenge: making the right marketing plans and implementing them effectively. We recently spoke with Fiona Bowyer, one of our Part-Time Marketing Directors, to understand how she helped her client to tackle a few core marketing challenges that, if not addressed, could undermine the impact and effectiveness of their marketing plan. By addressing the company’s branding, website and tech stack, she managed to triple the number of monthly leads from the company’s website and switch the lead generation focus from outbound to inbound.
    22 Smart Ideas to Generate New Leads Now
    It’s great when potential customers seek you out. But most of the time, you can’t just sit back and wait for people to find you. You need to get out there and work for it.
    Increase Revenue: 7 Proven Ways to Grow Your Profits
    A lot of our customers approach us with the same goal: “I want more leads so I can grow the business."
    What are the best UK lead generation tactics right now?
    Which lead generation tactics are driving the best results in the UK right now? And how optimistic are business owners feeling about their marketing investment?

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