A lot of business owners approach us with the same goal: “I want more leads so I can grow the business." Lead generation is an important way of growing your business revenue. But it’s not the only way, and other options often get overlooked.
Our Marketing 360 Assessment has found that there are three aspects of marketing that UK SME owners struggle with the most: marketing metrics, generating leads and executing marketing plans. In this post, we’ll focus on the third challenge: making the right marketing plans and implementing them effectively. We recently spoke with Fiona Bowyer, one of our Part-Time Marketing Directors, to understand how she helped her client to tackle a few core marketing challenges that, if not addressed, could undermine the impact and effectiveness of their marketing plan. By addressing the company’s branding, website and tech stack, she managed to triple the number of monthly leads from the company’s website and switch the lead generation focus from outbound to inbound.
It’s great when potential customers seek you out. But most of the time, you can’t just sit back and wait for people to find you. You need to get out there and work for it.
A lot of our customers approach us with the same goal: “I want more leads so I can grow the business."
Which lead generation tactics are driving the best results in the UK right now? And how optimistic are business owners feeling about their marketing investment?