It’s great when new customers seek you out. But most of the time, you can’t just sit back and wait for people to find you. You need to get out there and work for it.
A lot of our customers approach us with the same goal: “I want more leads so I can grow the business."
Which lead generation tactics are driving the best results in the UK right now? And how optimistic are business owners feeling about their marketing investment?
What do your marketing and sales teams mean when they say they’ve generated a ‘lead’?
Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps.