Business Insights

The ‘Seven Ps’ and the ‘Four Pillars' of marketing are useful models to understand the marketing department’s role and the key responsibilities of any marketing team.

There is no one size fits all when it comes to cost-effective lead generation strategies. The methods you choose to adopt will depend on a number of factors, including your overall marketing strategy, resources, business objectives, and the type of industry you operate within.  However, if you think about inbound lead generation as a way to bring people into your sales funnel, as well as engaging and building trust with prospective customers, there are five cost-effective strategies which could fit the bill.

Introduction Many businesses think new leads mean more business, and are constantly on the hunt for the new. It’s a natural impulse: but a lot of the time, it’s wrong.

When it comes to marketing, the world abounds with bad advice - soft soap and snake oil from self-proclaimed experts who don’t have the credentials, experience or clear process to back up their claims. On top of this, business owners are often unclear about the role of marketing in the business - what it’s for, how it works, and how to know it’s doing what it should. Between the outright fibs and the lack of understanding, there’s a perfect climate for marketing myths to flourish. That’s why our marketing directors have picked out the most commonly misunderstood aspects of marketing - the misguided or misinformed ideas we keep on hearing - to break down.

Any CEO knows that customer information is a very valuable asset. And how you manage customer relationships is vital.