Business Insights

What do your marketing and sales teams mean when they say they’ve generated a ‘lead’?

Business owners and marketers need to understand who their customer is, what they’re trying to achieve and how their product or service helps. 

The ‘Seven Ps’ and the ‘Four Pillars' of marketing are useful models to understand the marketing department’s role and the key responsibilities of any marketing team.

There is no one size fits all when it comes to cost-effective lead generation strategies. The methods you choose to adopt will depend on a number of factors, including your overall marketing strategy, resources, business objectives, and the type of industry you operate within.  However, if you think about inbound lead generation as a way to bring people into your sales funnel, as well as engaging and building trust with prospective customers, there are five cost-effective strategies which could fit the bill.

Introduction Many businesses think new leads mean more business, and are constantly on the hunt for the new. It’s a natural impulse: but a lot of the time, it’s wrong.