When it comes to marketing, the world abounds with bad advice - soft soap and snake oil from self-proclaimed experts who don’t have the credentials, experience or clear process to back up their claims. On top of this, business owners are often unclear about the role of marketing in the business - what it’s for, how it works, and how to know it’s doing what it should. Between the outright fibs and the lack of understanding, there’s a perfect climate for marketing myths to flourish. That’s why our marketing directors have picked out the most commonly misunderstood aspects of marketing - the misguided or misinformed ideas we keep on hearing - to break down.
Any CEO knows that customer information is a very valuable asset. And how you manage customer relationships is vital.
One of the recurring jokes in the 2006 Will Ferrell comedy Talladega Nights is the lead character Ricky Bobby’s insistence that “if you’re not first, you’re last.” The character repeats it like a mantra, but his dunderheaded pursuit of first place at all costs turns out to be an expensive error as he becomes increasingly reckless and shortsighted.
Search Engine Optimisation - SEO - is not just about your website. It’s about being found online – the core principle behind most digital marketing activity, including content, web design and social media.
A friend of yours invites you a charity gala dinner organised by her business. By coincidence, you both turn up at the same time, her Jag just beating your Golf into the car park.