Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    The 7 Key Phases Of Trade Show Strategy
    D igital marketing may grab the headlines, but for real engagement, trade shows are unrivaled. Not only do they offer the chance to meet, mix and mingle with existing clients, 81% of trade show attendees have buying authority . New business opportunities are literally within touching distance. The value of tradeshows shouldn’t be in doubt, says The Marketing Centre’s regional director Malcolm Johnston . But too many businesses exhibit at irrelevant events or fail to maximise their investment. Click the video to hear Malcolm’s advice on picking the right show, planning for success and why British reserve hampers sales efforts. Read on for his seven-step guide to maximising tradeshow ROI. It all starts with strategy...
    Why Isn't My B2B Advertising Working?
    “B2B advertising doesn’t work.” It’s a statement we hear from business owners too often here at The Marketing Centre. And it’s simply not true. B2B advertising does work - but only when businesses know what they want to achieve before planning and running their advertising campaigns.
    Is Twitter Right For My Business?
    Following complete strangers, publicly re-sharing things you’ve overheard them saying, telling everyone that passes on the street about a great new whitepaper your business has written … in real life, such behaviour would probably have you sectioned.
    Brand Audits, Brand Values And Your Brand's Value
    Business owners don’t always equate brand values with the valuer of their brand, but knowing exactly what you stand for is more than nice words and self-promotion. One of The Marketing Centre’s part-time marketing directors and branding specialists, Lance Hiley, explains how a little self-knowledge can add a lot of performance...
    Sales and Marketing Director? Split the roles...
    Marketers find the leads; sales personnel convert them. Simple. But often in business, particularly early on, it can be tempting to simply hand over marketing responsibilities to your salesperson, they’re both in the results business, right?

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