Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    How to get a great ROI from your agency: six tips
    This is the third in a series of posts exploring how to work with marketing agencies. In the first post, we looked at how to identify the type of help you need, shortlist potential partners and invite them to pitch. The second looked at how to brief your chosen partner and agree budgets. In this final post, we’ll look at how to manage your agency relationships and get the most out of them.
    Why most marketing plans are a waste of time
    If you consider your business strategy and marketing plan to be two separate documents be prepared to head back to the drawing board. 
    Tools and tips for effectively measuring marketing ROI
    Having trouble measuring your marketing ROI?
    How to measure brand awareness
    How do you measure brand awareness? Many businesses treat brand awareness as something intangible; a metric without a rubric. They know it’s important to be a recognised name, trusted by customers and respected by competitors, but establishing just how trusted and respected they are remains something of a mystery.  Digital marketing specialists don’t always help: they see success on their own terms rather than on those of the business as a whole. If they’ve made a video and it’s had a million views, a thousand shares, and half a dozen influencers have talked about it on LinkedIn, they’re happy. But you’re not just making content for the sake of putting it out there. It’s there to do some good for your business: to make some demonstrable impact on the bottom line.
    Return On Marketing Investment: getting the foundations right
    Two out of three business leaders who’ve signed up to our Return On Marketing Investment webinars aren’t measuring marketing ROI at all. We’re not saying this to call them out - far from it. They know ROI is important, they want to know how best to measure the results of their marketing efforts, but they weren’t sure how to make a start. Here’s how.

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