Business Insights

Business Insights

As you would expect having a whole team of experienced Marketing Directors gives us access to a wealth of diverse knowledge. We like to share it with you so you can have a clearer understanding of why and how things work, why things don’t always work out as planned, and most importantly what can be done about it.
    Marketing Money Pits: where are you wasting the most cash?
    Spending £50,000 each year on Yellow Pages ads. Filling skips with unread brochures. Chasing the top spot on Google no matter the cost. Too many businesses burn good money on mind-boggling marketing activity with no proven ROI. Others abandon successful campaigns because they’ve grown bored of them. Our part-time marketing directors have seen countless ways companies waste cash and handicap their own efforts. Find our pick of the worst below – take note!
    Why Isn't My B2B Advertising Working?
    “B2B advertising doesn’t work.” It’s a statement we hear from business owners too often here at The Marketing Centre. And it’s simply not true. B2B advertising does work - but only when businesses know what they want to achieve before planning and running their advertising campaigns.
    Getting the most from your part-time marketing director
    As a business-owner, it makes little sense to spend time and money employing a full-time marketing manager when, for broadly the same sum, your business could benefit from an industry-leading marketing director. The benefits of working with a part-time marketing director are extensive. Through The Marketing Centre, growing businesses can bring tried-and-tested marketing experts in-house, in a flexible, cost-effective arrangement built around them. We’ve placed part-time marketing directors in hundreds of businesses across the UK, and the results speak for themselves.
    Is Twitter Right For My Business?
    Following complete strangers, publicly re-sharing things you’ve overheard them saying, telling everyone that passes on the street about a great new whitepaper your business has written … in real life, such behaviour would probably have you sectioned.
    Is Sponsorship Right For My Business?
    Sponsorship is a great way to advertise a business. Seeing your logo on sports shirts or charity event materials is going to generate a boat-load of leads. Isn’t it? Let’s not mince our words here; The answer is no, it won’t. Spending on sponsorship to drive sales is a mistake.

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